International PPC Agency
International PPC Agency
A leading International PPC Agency
Global PPC Advertising: Google Ads, Microsoft Ads, Search 360, DV360 and Beyond
One Day is an all-senior international PPC agency – that means our consultants and advisers manage every PPC campaign in-house, utilising our expertise to ensure client brands access detailed analytics, global market insights and scalable, well-structured PPC strategies.
We work across all major media channels and start with a deep-dive brand audit to understand your audience, drawing on data to share cross-market PPC plans that incorporate Merchant Centre optimisations in Google Ads and link GA4 to GMC to support intelligent decision-making.
Our colleagues are based in the UK and work with partners across Europe, APAC, and the US.
Global Search and Shopping Campaigns
Search is a highly relevant aspect of PPC for all brands, enabling engagement with consumers with established intent. This is why it’s part of the global marketing mix for the vast majority of campaigns. Across markets and regions, buyers rely on search even after consuming ads on other channels, and we have experience with Google Ads and Microsoft Ads in multiple languages and markets.
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PPC ad management on Google Ads, Microsoft Ads and Apple Search Ads
Google Shopping and international feed optimisation
YouTube advertising
Global and multi-location PPC campaigns
Multi-market audits for PPC
PPC for start-ups and charitable organisations
International Programmatic Display and Video
Modern digital channels typically operate programmatically, providing brands with the option to bid, optimise, and publish ads across borders in real time, based on behaviours, responses, activities, and other data points. We activate programmatic video and display PPC ads across the Google Display Network, YouTube, and Google Marketing Platform, among others, and incorporate ongoing monitoring and targeting.
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Google Display Network
YouTube and YouTube Select
Amazon and eBay Ads
Global remarketing
Data segments and audience partners (e.g. Lotame)
PPC Creative and Ad Messaging
Bad creatives can be enormously detrimental and cause untold damage to your reputation, which is why gold standard content is vital to ensure your investments in PPC don’t actively lower conversions or limit your opportunities to be perceived as a trusted brand across international markets. Our design professionals refine brand messaging across video, display, and social formats, ensuring your campaigns are high-quality and aligned with your goals.
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Digital creative and content
Video display, social and rich-media formats
International campaign creatives
Website and landing page designs
Creative testing frameworks
International PPC Strategy and Media Planning
Our integrated planning approach enables us to create behaviour-first strategic media plans that incorporate international PPC, providing brands with the adaptability they need to respond to differences in competition, audience trends, pricing, and search intent across markets. We examine value propositions, user journeys, and regional spending to create international PPC campaigns that deliver results.
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Cross-marketing strategy
Integrated media planning
PPC and media consulting
Full-funnel PPC structures
Behaviour-first planning
Global Data Analytics
Data is one of the most valuable resources within international PPC, because it tells us all about who your target consumer is, how that changes between regions, which markets are under- or over-performing, and where opportunities exist – alongside insight into the differences in location-based margins. This gives us the power to build dashboards and implement local monitoring to ensure you’re always up to speed.
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Global research and media insights
Automated reporting
International shopping feed optimisation
GA4 setup and configuration
Tracking implementation through Tag Manager, Pixels and others
Worldwide Connected TV and Digital Audio
Audio channels like Spotify are growing rapidly year on year, while connected TV (CTV) is also on an upward trajectory, driven by platforms such as Netflix, Sky AdSmart, and YouTube. The appeal of these channels is that brands can connect with audiences during high-intent moments across cultures and time zones, adding to their international PPC mix.
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YouTube and YouTube Select
Spotify and podcast advertising
CTV and digital TV platforms
Sky AdSmart
Digital radio across markets
Additional International PPC Services
One Day’s highly experienced teams can assist with a broader range of services and digital marketing support, from global web design and e-commerce set-ups to localisation strategies, audits, and in-app advertising, tailored to your objectives and opportunities.
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International brand website and e-commerce design
Shopify and Squarespace partners
Mobile app advertising
Global B2B lead generation
CRO and landing page development
Non-profit advertising across regions
International go-to-market planning
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Frequently Asked Questions.
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International PPC is just as it sounds – it’s performance-focused advertising across the countries or regions you want to target, using platforms like Google Ads, Microsoft Ads, Amazon, YouTube and others. Our professional teams provide support for tasks such as adaptive targeting, bidding, creative design, and campaign tracking, tailored to each market or country.
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Just as you’d not use the same billboard in the same language in two regions, it’s important to have an understanding of the variations that will affect your PPC ads. They include factors such as the level of competition, search intent, user habits and cultural norms, which is why international PPC requires localisation, region-specific optimisation, and different account structures across countries.
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Theoretically, yes, you can, but this isn’t something we’d recommend. That’s because multi-market PPC works best when you have a well-structured, strategic plan that segments your ads by language, market, currency, or product category. This delivers improvements in control over PPC spending and returns, and our ability to keep optimising campaigns as we go.
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PPC is about much more than just Google Ads, and although it is one of the largest and best-known platforms for PPC advertising, there are other channels that might be more relevant - from social media to AdRoll display marketing.
Our international PPC consultants can, of course, advise on the right mixture of channels and placements for your business, and you’re welcome to get in touch anytime to have a chat about all things cross-market PPC and its relevance for your business.
Meet the Digital Media Team
Kerry
Paid Social
Ben
PPC
Alexandra
Paid Social
Kris-Anne
Creative
“An international PPC agency wins by understanding intent, not just platforms. Performance scales when global structure meets local search behaviour, language nuance, and market-specific demand, not when the same account is duplicated country to country.”
Ricardo Seixas, Founder and CEO, One Day Agency
