International PPC Agency
International PPC Agency
A leading International PPC Agency
Global PPC Advertising: Google Ads, Microsoft Ads, Search 360, DV360 and Beyond
One Day is an all-senior international PPC agency – that means our consultants and advisers manage every PPC campaign in-house, utilising our expertise to ensure client brands access detailed analytics, global market insights and scalable, well-structured PPC strategies.
We work across all major media channels and start with a deep-dive brand audit to understand your audience, drawing on data to share cross-market PPC plans that incorporate Merchant Centre optimisations in Google Ads and link GA4 to GMC to support intelligent decision-making.
Our colleagues are based in the UK and work with partners across Europe, APAC, and the US.
Global Search and Shopping Campaigns
Search is a highly relevant aspect of PPC for all brands, enabling engagement with consumers with established intent. This is why it’s part of the global marketing mix for the vast majority of campaigns. Understanding the broader landscape before committing to spend is equally important — our article on international marketing challenges outlines the seven obstacles brands encounter most often when expanding into new markets. Across markets and regions, buyers rely on search even after consuming ads on other channels, and we have experience with Google Ads and Microsoft Ads in multiple languages and markets.
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PPC ad management on Google Ads, Microsoft Ads and Apple Search Ads
Google Shopping and international feed optimisation
YouTube advertising
Global and multi-location PPC campaigns
Multi-market audits for PPC
PPC for start-ups and charitable organisations
International Programmatic Display and Video
Modern digital channels typically operate programmatically, providing brands with the option to bid, optimise, and publish ads across borders in real time, based on behaviours, responses, activities, and other data points. We activate programmatic video and display PPC ads across the Google Display Network, YouTube, and Google Marketing Platform, among others, and incorporate ongoing monitoring and targeting.
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Google Display Network
YouTube and YouTube Select
Amazon and eBay Ads
Global remarketing
Data segments and audience partners (e.g. Lotame)
PPC Creative and Ad Messaging
Bad creatives can be enormously detrimental and cause untold damage to your reputation, which is why gold standard content is vital to ensure your investments in PPC don’t actively lower conversions or limit your opportunities to be perceived as a trusted brand across international markets. Our design professionals refine brand messaging across video, display, and social formats, ensuring your campaigns are high-quality and aligned with your goals.
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Digital creative and content
Video display, social and rich-media formats
International campaign creatives
Website and landing page designs
Creative testing frameworks
