Advertise at Olympia London Venue with One Day Agency

Lamppost banners are the most visible and immediately recognisable format for brands advertising around Olympia. Banners line Hammersmith Road, Blythe Road, and Maclise Road, the three primary approach routes to the venue, and are placed above street level on lamp columns, giving them strong visibility as attendees make their way in on foot, by car, or by taxi.

The format works because it intercepts the audience before they enter the hall. Brands that have run lamppost banners at Olympia include Dell, Quest, and Collibra, all of which advertised around the venue for Big Data LDN 2025. Standard banner dimensions run to 1.2m x 2.4m and 1.5m x 3m depending on the column specifications of the specific road. Dwell time is high: pedestrian and slow vehicle traffic on Hammersmith Road during event days ensures repeated exposure for anyone approaching the venue.

This format is best suited to exhibiting brands that want their name visible before attendees step through the doors, and to sponsors wanting to associate their brand clearly with the event environment.

48-sheet and 96-sheet billboards in the surrounding Kensington and Hammersmith area extend reach beyond the immediate approach routes. These formats capture a broader West London audience as well as event attendees travelling by road. Digital billboard options in the area allow time-triggered or event-specific creative, meaning a brand can activate advertising precisely around its event dates without committing to a longer classic OOH run.

For brands wanting to build awareness across the wider West London area during a show week, billboard formats provide the scale and visibility to complement more targeted venue-specific placements. See our full guide to billboard advertising.

Kensington (Olympia) station is served by the District line and London Overground. In March 2026, Olympia announced a partnership with TfL to increase London Overground services to the station, making it an even more significant transport hub for event attendees.

TfL advertising at the station covers cross-track panels, platform posters, and 6-sheet formats. Every attendee arriving by public transport passes through this environment, and dwell time during busy event days is notably high, particularly when platforms fill before and after headline sessions. For exhibiting brands, station advertising creates a branded moment at the final touchpoint before the attendee enters the hall.

For broader information about advertising on the Transport for London network, see our TfL advertising page.

Digital screens in the Kensington, Hammersmith, and wider West London area can be activated programmatically around specific event dates. The advantage of digital out-of-home advertising in this context is precision: a brand can buy screens that switch on the morning of an event, run at peak commute times on event days, and go dark between shows. Trigger-based creative can respond to time of day, event schedule, or footfall data from the surrounding area.

For brands that cannot commit to the longer lead times of classic OOH or that want to test event-specific creative, programmatic digital OOH is a practical and increasingly accessible format.

The District line connects Kensington Olympia westward to Wimbledon and eastward through Earl's Court, Victoria, Westminster, and Tower Hill into the City. London Underground advertising on this route reaches Olympia-bound audiences during their inbound commute, a dwell-time-rich environment where brands can hold attention for the full journey.

Carriage panels (4-sheet and 16-sheet), platform 6-sheets at interchange stations, and cross-track formats at relevant stations all provide options for reaching this route audience. For brands exhibiting at trade shows with a significant central London and City delegate base, District line advertising is a targeted and cost-efficient way to build awareness in the days leading up to and during the event.

Mobile digital billboards can be positioned on approach roads and surrounding streets during events, giving brands the flexibility to follow the audience rather than waiting for them to pass a fixed location. Ad vans are a short-burst format: effective for the duration of an event, easy to redeploy, and capable of reaching different micro-locations around the venue over the course of a day.

For brands running time-critical campaigns, such as a product launch tied to a specific trade show or a competitive conquest strategy around a rival exhibitor's presence, ad vans provide flexibility that static formats cannot match. More on ad van advertising.

Brands can also access in-venue advertising through partnerships with event organisers. Options typically include digital screens in registration zones, lobby banners, branded pillars, and integrated sponsorship packages. Olympia's heritage halls are being upgraded with new digital screen installations in Q2 2026, creating additional in-venue display opportunities for events running from that point forward.

One Day Agency can advise on in-venue options and coordinate them alongside the external OOH plan so that brand presence is consistent from the approach road through to the registration desk. In-venue access is negotiated with the event organiser rather than the venue directly, so lead times and availability vary by show.