Bus Advertising
Bus Supersides
Bus Superside Advertising with One Day
Bus supersides are the ‘holy grail’ of bus stop adverts.
In a bustling high street in a metropolitan area, a bus superside sits high up on a double-decker bus, projecting your messages clearly to road users, shoppers and commuters alike.
This ad format can give your brand a commanding, distinctive and influential presence in key urban environments.
One Day plans and buys bus superside campaigns across the UK and internationally, from a handful of buses on a single city route to national fleets running across multiple operators. We handle the route and operator selection, negotiate the buy, manage production and installation, and run the campaign through to the end of its posting period.
Our design team can build the creative alongside the buy, which matters more on this format than most: a superside has a few seconds of a moving audience's attention, and artwork that works on a poster often does not survive the transfer.
Bus advertising is one of the most impactful forms of OOH advertising - speak to One Day today and find out how we can help you leverage the power of bus superside advertising.
What are Bus Supersides?
Bus ‘supersides’ are large advertising spaces on the sides of buses, typically double-decker buses.
You’ve most certainly encountered a captivating bus superside advert in a large city centre or town - and it’s no surprise.
Pavement-facing bus supersides are designed to command attention. These advertising spaces are positioned along the upper section of the bus, allowing for a highly visible and impactful display.
Supersides provide advertisers with a significant canvas to showcase their brand, products, or messages to a wide audience in urban and suburban areas.
The term "supersides" is derived from the fact that these advertisements cover a substantial portion of the bus's sides, often extending from the front to the rear wheels.
The prominent and eye-catching nature of bus supersides makes them a popular choice for advertisers looking to make a strong impression in metropolitan environments.
How One Day Can Help
Planning and securing bus superside advertisements can be a complex endeavor.
Given the considerable disparities in bus advertising regulations, choices, companies, and formats across various cities and regions in the UK, it’s important to know how to navigate the market.
As a seasoned media agency, we stand ready to assist you in making well-informed and strategic bus superside advertising decisions, whether as part of a comprehensive campaign or an exclusive focus on Bus Advertising initiatives.
We work across all the bus formats, so if a superside is not the right call for a budget or an objective, we will say so and recommend T-sides, streetliners or a full wrap instead.
Our extensive experience includes successful collaborations with numerous brands using bus supersides for communication on local, regional, and national scales.
Reach out to us with your specific brief or requirements for a personalised media plan, or explore our portfolio to learn more about our work with brands of varying sizes.
Sizes of Bus Supersides
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![Live area — 601mm × 6,056mm]()
Live area — 601mm × 6,056mm
This is the visible advertising space: the part of the panel a passer-by actually sees once the superside is mounted on the bus. Anything essential to the message, meaning the logo, the headline and any call to action, needs to sit comfortably inside this area. Design to the live area first and treat everything beyond it as margin rather than canvas.
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![Live area variant — 606mm × 6,056mm]()
Live area variant — 606mm × 6,056mm
A five-millimetre difference in height, which reflects the fact that bus bodies are not identical. Vehicle type, fleet age and operator all introduce small variations, and a campaign running across a mixed fleet may encounter both. The practical answer is to avoid designing to the exact edge of either figure, so that the same artwork works on every bus in the booking without a reprint.
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![Overall advert size — 658mm × 6,116mm]()
Overall advert size — 658mm × 6,116mm
The full printed size, including the extra material around the live area that is taken up by the mounting edge and trim. Background colours and images should extend to this full size so that no unprinted edge shows once the panel is fitted, while text and logos stay within the live area. Supply artwork at the overall size, keep the important content inside the live area, and the result will fit whichever vehicle it lands on.
Latest Bus Advertising Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Legal Tech Platform - Integrated Campaign
Speak with our planning team today.
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👉 Who will you speak to?
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia
“A superside works because it goes to the audience rather than waiting for the audience to come past it. One site sits on one road and reaches whoever happens to walk by. A bus covers a whole route, so the same campaign reaches a city centre at lunchtime and a residential suburb on the school run, and it does that every day for the length of the booking. The discipline is in the creative. You have a few seconds of someone's attention while the bus is moving, so one idea, one image and a few words will always beat something clever that needs reading twice."
Ricardo Seixas, Founder and CEO, One Day Agency
Full-funnel Advertising Agency
What our clients are saying…
Frequently Asked Questions.
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Here’s why bus supersides are highly coveted:
They offer continuous exposure to Shoppers:
Bus superside advertising targets shoppers consistently as buses travel frequently on busy and exclusive high streets, covering over 700 miles every week.
They have an Imposing Stature and Common Usage:
The imposing stature of bus supersides makes it the most commonly used media format when advertising on buses.
They offer a dual marketing opportunity:
Bus sides present a dual marketing opportunity. On double-decker buses, supersides reach above traffic level, while single-decker buses with streetliner ads target consumers at street level.
Gain City-Centric Exposure:
Pedestrians and road users in urban areas can easily absorb the message on supersides, taking your advertising to the heart of the city and maximizing exposure.
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In a word - yes - brands find bus supersides effective for a number of reasons:
The Elevated Visibility Above High Streets
Advertising on bus supersides strategically positions your product above the busy high street, capturing the attention of pedestrians and road users engaged in shopping, commuting, and various activities.
High Impact for Urban Audiences
Superside bus advertising is a powerful and impactful method to reach urban audiences in cities and towns across the UK.
Overcoming High Street Clutter
Featuring on double-decker buses, advertising on bus supersides visually rises above the crowded and cluttered high street, ensuring visibility and attention from pedestrians both stationary and on the move.
Tempting Shoppers and Encouraging Spontaneous Purchases:
The pavement-facing bus advertising format drives temptation down the high street, encouraging spontaneous purchasing and simultaneously boosting brand awareness.
Get in touch today.
Get featured on bus supersides in the UK today.