Bus Advertising
Bus Streetliner Advertising
Advertise on Bus Streetliners with One Day
One Day plans and buys bus streetliner campaigns across the UK and internationally, from a small run on a single route to national fleets across multiple operators. We handle route and operator selection, negotiate the buy, manage production and installation, and run the campaign through to the end of its posting period.
Streetliners are installed on single-deck buses in the majority of city and town centres, providing an alternative to bus superside ads and capturing the attention of both drivers and pedestrians alike.
‘High frequency’ is ‘the name of the game’ in OOH advertising - and this is where bus streetliners shine. One commuter could be exposed to your bus advertising campaign up to 40 times in one month.
When creatively employed, bus streetliners create a ‘big brand’ impact in high-footfall town centres and cities - maximising local brand exposure.
Get in touch with One Day agency today and find out more about bus streetliners.
What are Bus Streetliners?
Bus streetliner adverts are horizontal adverts found at the side of a single-decker bus. This advert format is one of the most eye-catching ad formats and the stats support this.
A nationwide Streetliner campaign spanning two weeks effectively engages 79% of the adult population, providing an average of nine opportunities for exposure (BusAds). Streetliner bus advertising initiatives can be meticulously organised to target specific regions or executed on a national scale.
Capturing the interest of both drivers and pedestrians, Streetliners interact with consumers at eye level, allowing them to fully absorb your advertising message and generate a significant brand impact in your desired geographic area.
How One Day Can Help
Navigating the planning and procurement of bus streetliner ads can be a minefield.
Given the significant variations in bus advertising rules, options, companies, and formats across cities and regions in the UK, having a deep understanding of the market is crucial.
As an experienced media agency, we can assist you in making informed and impartial decisions, whether it's part of a broader campaign or exclusively a Bus Advertising initiative.
We’ve collaborated with several brands using bus streetliners to communicate on a local, regional and national level. Reach out to us with your brief or requirements for a tailored media plan or find out more about our work with brands of all sizes.
Bus Streetliner Advertising Formats
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![3048mm × 508mm]()
3048mm × 508mm
The shorter of the two streetliner panels, at roughly three metres long by half a metre high. The proportions are unforgiving: a six-to-one ratio leaves no room for a stacked layout, so the design has to read horizontally as a single line of thought. In practice that means a logo at one end, a short message running across, and an image that works as a band rather than a picture. It is the more widely available of the two sizes, since it fits a broader range of vehicle types across most fleets.
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![3962mm × 508mm]()
3962mm × 508mm
Just under four metres long at the same height, giving roughly a third more length for the same depth. That extra metre is more useful than it sounds, because it buys separation: a logo, a headline and a call to action can each have their own space instead of competing along a three-metre run. The trade-off is availability. It needs a longer body panel, so it appears on fewer vehicles and can restrict which routes or operators a campaign runs on.
Latest Bus Advertising Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Legal Tech Platform - Integrated Campaign
Speak with our planning team today.
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📨 Send a message.
👉 Who will you speak to?
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia
“Bus Streetliners get overlooked because they are smaller, and that misreads what they do. A superside is seen from across a road. A bus streetliner is seen from a metre away by someone standing at a stop or sitting outside a café, and that closeness changes what you can say. It is also the format that reaches the routes nobody else is on, which for a lot of local businesses is the whole point."
Ricardo Seixas, Founder and CEO, One Day Agency
Full-funnel Advertising Agency
What our clients are saying…
Frequently Asked Questions.
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Bus advertising has proven to be effective in reaching a broad audience due to its strategic placement on buses and at transit points.
The diverse range of formats, including streetliner ads, full wraps, supersides and T-sides allow advertisers to tailor campaigns to specific objectives and budgets.
With buses constantly moving through urban and suburban areas, these ads are a ‘moving billboard’ capturing the attention of drivers, pedestrians, and commuters alike.
The visibility, mobility, and potential for creative and memorable designs contribute to the effectiveness of bus advertising, making it a valuable channel for reaching target audiences in various locations throughout a city or town - especially in areas such as Manchester or London.
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Bus advertising offers a versatile range of formats both on and inside buses, extending beyond streetliner ads.
Exterior options include full or partial wraps, bus rear ads, bus t-sides and bus supersides.
Interior spaces provide opportunities such as overhead panels, seatback ads, and floor graphics.
Bus stops and shelters can feature advertising on walls or benches.
Combining these various formats allows advertisers to create comprehensive and impactful integrated marketing campaigns, reaching a diverse audience of commuters and pedestrians throughout the journey and at transit points.
Get in touch today.
Advertise on bus streetliners in the UK with One Day Agency