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Media Mix Optimisation: A Fresh and Uncomplicated Approach
Media Buying, Media Planning, Media Planning and Buying, Media Agency Ricardo Seixas Media Buying, Media Planning, Media Planning and Buying, Media Agency Ricardo Seixas

Media Mix Optimisation: A Fresh and Uncomplicated Approach

In today’s fragmented media landscape, marketers often find themselves juggling a complex array of channels and metrics, each claiming to be the key to success. But optimising your media mix doesn’t have to be an overly intricate exercise. In fact, the best strategies are often the simplest. Here’s a refreshingly straightforward approach to media mix optimisation that any marketer can adopt.

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