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What Is Media Planning?
Media planning is a customised and in-depth process in which marketing professionals examine the best ways to manage and disseminate budgets, campaign assets, and promotions across platforms, channels, and locations.
What Is Media Buying?
Media buying involves much more than selecting a media placement and paying for the space for a defined period. Instead, this professional service ensures brands make informed decisions about where and how to feature their promotions and generate the best possible exposure at the lowest cost per interaction.
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