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Ricardo Seixas 06/10/2024 Ricardo Seixas 06/10/2024

10 Advantages of TV Advertising

Television advertising remains a powerful medium for connecting with a large audience. With digital media evolving, some may question its relevance, but TV advertising continues to provide unique advantages that other formats struggle to match. Here are ten key advantages that make TV advertising a compelling choice for marketers today.

Ricardo Seixas 22/05/2023 Ricardo Seixas 22/05/2023

What is BVOD Advertising?

In today’s digital age, where streaming services seemingly command a larger audience than traditional TV, BVOD (Broadcast Video on Demand) platforms have become a transformative force in the world of advertising. So what are the advantages of BOVD?

12/05/2022 12/05/2022

The Ultimate Guide to Creating the Perfect TV Ad

In 2021, there were more than 1,000 new TV advertisers in the UK. This shows that demand for high-quality TV ads that yield actual results is only growing.

Today, we're looking into what exactly makes a TV ad campaign successful.

Ricardo Seixas 05/07/2021 Ricardo Seixas 05/07/2021

What the pre-9pm TV fast-food ad ban means for advertisers.

The new rule means ads for HFSS products (products deemed to be high in fat, salt and sugar) will be banned from 5.30 am to 9 pm. In this post, we will discuss the possible implications of this new watershed for advertisers.