David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”

Media planning negates the need for any unforeseen costs or hurdles. With the right plan in place, brands can see amazing results.

One of the best things brands can do is keep track of how they’re being perceived by their audience.