When it comes to advertising, there are as many opinions about the best strategies for paid social media content as there are buildings in London (don't fact-check that). The point is, that choosing the best paid social strategies for your campaigns can seem complicated. But it doesn't have to be that way. We've narrowed down 3 of the strongest paid social strategies. The best part? They're simple enough to be implemented in almost any campaign. Here are the strongest paid social strategies - made simple. 

What is organic social media?

Organic or unpaid social media refers to any content a brand publishes to their social media accounts that they don't pay to promote. Despite being unpromoted, brands can expect their organic content to reach some of their followers or followers of any hashtags used. And if their followers share their content then a brand's message can spread even further. 

What is paid social media?

Paid social on the other hand is when brands pay social media platforms such as Facebook, Twitter, TikTok, LinkedIn or Pinterest to promote ads to new audiences with relevant interests. Brands can even pay to promote their organic content, rather than just their tailored ads.

Now that that’s out of the way, let's talk strategy. *Rubs hands together. *

1.     Diversify

Not all social media platforms are made equal. And we're not talking about personal preference here. Some social media platforms are better suited to showcase your brand in the best way than others. Not to mention, the typical audiences of each platform can differ hugely. That being said, by running a campaign across two or more platforms, advertisers can reach different sectors of the same demographic in impressive ways. Running widely successful campaigns can be done by using multiple social media platforms to maximise ROIs.

Bonus tip: consider Pinterest ads. 

Pinterest, unlike most other social media platforms, is uniquely built-in that users expect to leave the app soon after opening it. Its unique, pinboard design means that users want to click on an ad or a post and learn more through a third-party website, blog post or landing page. Whether they're looking for inspiration or their next purchase, there are countless possibilities for brands to target new customers.

2.     Optimise for video

Recently, Instagram controversially announced that they would be moving towards a more video-centric model. And with TikTok's incredible success, particularly over the past year, it isn't hard to see why. Of course, we know every brand and product is unique. But for many brands, this presents a wonderful opportunity for advertisers to showcase a product in a new and creative way. Could your campaign be optimised with the video? We think it's definitely worth some thought.

3.     Blend the two

We skimmed over this earlier, but one thing that tends to give brands a lot of success is in blending both paid and organic social media. How? Through paying to promote their organic content, of course! Doing this means that brands can easily show themselves in the best light to new audiences. 

While scrolling through an app, users can sometimes be more inclined to learn more about a promoted post that shows your brands personality and leaves users itching to know more, than they would be with a product ad in their feed.

More than ever, consumers want to know the story behind your brand and how great it is. And blending paid and organic media is the perfect way to do this! "Boasting about how great you are? On social media?" Hey - if it works, it works. 🤷 Paid media strategy is all about introducing your brand to consumers.

Put your best foot forward with these simple, strong strategies. 💪

To learn more about the Strongest Paid Social Strategies, get in contact today.