Out-of-Home Advertising
FMCG Advertising Agency
Your FMCG brand deserves to be seen everywhere that matters: from supermarket shelves to screens, streets, and social feeds.
Your FMCG brand deserves to be seen everywhere that matters – from supermarket shelves to screens, streets, and social feeds.
We are a London & Manchester-based FMCG advertising and marketing agency. Our team specialises in turning fast-moving consumer goods into household names through campaigns that combine creativity, precision targeting, and omnichannel media buying.
Whether you’re launching a new product, increasing supermarket penetration, or scaling internationally, we know how to connect FMCG brands with millions of consumers in the moments that matter most.
Some of the FMCG and Consumer brands we’ve worked with.
How One Day Agency can help your FMCG brand.
More than ever, FMCG purchase decisions are driven by seamless consumer journeys, both online and offline. Attention is fragmented, retail is increasingly digital, and competition is tougher than ever. To win, brands need to combine bold creative with strategic media buying that meets consumers where they are: at home, on the move, and in-store.
As a top 50 UK integrated agency, we work with FMCG brands across food and beverage, household products, beauty and personal care, and lifestyle goods. Our campaigns stretch across every channel, helping brands build long-term awareness while also driving measurable sales.
An FMCG advertising agency.
Consumers.
For FMCG brands, consumers are often making impulse decisions within seconds. Winning their attention means being present in the right place at the right time – whether that’s a striking OOH ad on their commute, a TikTok campaign they share with friends, or a retail promotion right by the checkout.
We use data-led insights to build consumer segmentation strategies that go beyond demographics. We identify purchase occasions, lifestyle habits, media consumption patterns, and even regional buying behaviours. This allows us to craft campaigns that not only reach your audience but resonate deeply and drive repeat purchase.
From building national brand love for household names to helping challenger brands carve out market share, our consumer-first planning ensures your products don’t just get noticed – they get chosen.
Shopper & Retail Ecosystems
The FMCG battle is often won or lost at the point of sale. That’s why we integrate retail media and shopper marketing into every strategy we build. Whether your products are sold in Tesco, Asda, Boots, or Amazon, we make sure your brand stands out when consumers are closest to purchase.
Our approach combines in-store advertising, POS activations, digital screens in supermarkets, and programmatic retail media placements with brand storytelling across broader channels. This ensures your campaign doesn’t just raise awareness – it actively converts shoppers.
We also help brands align their advertising with retailer priorities and category plans, strengthening your relationships with buyers and boosting sell-through rates. By connecting brand marketing with retailer performance, we turn visibility into lasting distribution gains.
Our Latest FMCG Campaigns.
See below our selected work in creative, digital and media planning and buying, click or tap to view.
Pharmaceutical - Creative Case Study
FMCG - Out-of-Home Campaign in Ireland
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“FMCG brands move at an incredible pace, and their advertising has to keep up. At One Day Agency, we combine bold creative with smart media buying to cut through crowded categories. Whether it’s winning attention on TikTok, grabbing shoppers in-store, or dominating city billboards, our goal is always the same: make your brand impossible to ignore.”
Ricardo Seixas, Founder and CEO, One Day Agency
What our clients are saying…
Frequently Asked Questions.
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Retail media means reaching consumers in or near the moment of purchase, across supermarket shelves, retailer apps, e-commerce websites, and digital in-store screens.
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We measure ROI using both brand and performance metrics: uplift in sales, changes in distribution, brand recall, footfall to retail locations, digital engagement, and long-term media effectiveness.
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It depends on your audience and category. For impulse and snack brands, OOH, TikTok, and retail media are highly effective. For premium personal care, social video and influencer marketing drive advocacy. For household staples, CTV and BVOD deliver national awareness efficiently.
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Yes. With offices in Manchester, London, Warsaw, Paris, and Berlin, we run FMCG campaigns across multiple markets and adapt strategies for regional buying behaviours.
FMCG Advertising Agency.
FMCG marketing and advertising across out-of-home, TV, digital marketing and more.
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
