The strongest local channels for reaching families are paid search, paid social aimed at parents, local OOH, supermarket and shopping-centre media, cinema and community partnerships. The right mix depends on the catchment and the action you need a parent to take. 

One Day Agency's local advertising service builds plans around real movement and customer data rather than broad regional labels. Paid social and PPC can then connect local familiarity with measurable bookings, enquiries or sales. 

One Day Agency has been appointed by British beauty brand Collection Cosmetics to lead its media and creative activity across the UK. 

Founded in 1987, Collection has become a familiar name in British beauty, known for making affordable, cruelty-free cosmetics for everyday life. 

The partnership will build on that heritage while introducing Collection to a new generation of consumers. One Day will develop an integrated, always-on growth plan focused on increasing the brand’s visibility and turning greater awareness into retail sales.

Gen X is the generation most advertising budgets forget. Brand and agency attention has shifted sharply toward Gen Z and Millennials, creating a structural underinvestment in a cohort with more spending power than either.

This is an opportunity for brands willing to look at the data. Gen X drives outsized commercial results relative to the media investment targeting them.

At One Day Agency, Gen X campaigns can be planned across TV advertising, radio advertising, programmatic display, out-of-home advertising, digital out-of-home advertising, paid social, media buying, and video advertising.

Millennials are now aged 29 to 44. They are the largest working-age cohort in most Western markets, carrying significant household and discretionary spending. They are also the most researched consumer generation in marketing history.

Yet many brands still misread them. Millennials are not defined by avocado toast or nostalgia. They are pragmatic, digitally fluent, and intensely value-conscious. They have navigated two recessions, a pandemic, and a housing crisis. That shapes how they buy and how they respond to advertising.

Gen Z has grown up with algorithms, short-form video, and on-demand everything. They are not simply a younger version of Millennials. Their media behaviour, platform preferences, and relationship with advertising are fundamentally different.

Advertisers who apply Millennial playbooks to Gen Z audiences will waste budget. The generation requires a distinct approach: faster creative, platform-native formats, and credibility above all else.