Out-of-Home Advertising
Utilities and Energy Advertising Agency
Whether your customers are checking prices, reading reviews, or learning how to go greener, your Utilities brand should lead every search, scroll, and street-level moment.
As specialists in utilities and energy advertising, we help energy and utility brands spark real engagement and customer action. We offer creativity and insight into the priorities of core customer groups – whether for big brands looking to improve loyalty, or new eco-energy firms hoping to compete.
Utilities and energy providers are essential to everyone's lives, but they need to strike the right balance to be seen as trustworthy and fair. This is especially true since competition has spiralled, with almost 12,000 green energy suppliers in 2024, compared to 6,300 a decade before and nearly double the number of electricity providers today, compared to 2010.
The evolution of the market means businesses cannot rely on demand passively - utilities advertising is a must. Homeowners and businesses now have far greater freedom of choice and access to comparable tariffs - something that contributed to the failure of numerous major corporations in the 2020s.
Utilities and Energy Advertising Agency
Understanding the Energy and Utilities audience
Energy and utilities are no longer low-engagement categories. Consumers today are informed, selective, and motivated by value, transparency, and sustainability. They expect energy providers to make complex topics simple, demonstrate social responsibility, and deliver tangible benefits.
We build advertising strategies fuelled by data-led insight, segmenting audiences by behaviour, mindset, and need. From eco-conscious homeowners and EV drivers to cost-aware families and commercial clients, we uncover what motivates each group to act. This clarity powers smarter media choices, sharper messaging, and campaigns that convert awareness into loyalty.
Media Mix
The energy sector demands campaigns that educate, empower, and inspire. Our integrated media mix combines OOH, social, digital, TV, and content marketing to connect with audiences at every stage of the journey.
From awareness campaigns that simplify complex products to creative content that drives online conversions, we design strategies that make energy brands more visible and relatable. Whether promoting green innovation, smart home technology, or customer switching offers, we ensure every channel works together to generate recognition and action.
Utilities and Energy Advertising in the UK
Energy providers, above all, must be seen as reliable and responsible, while also using intelligent branding and messaging to differentiate themselves and ensure their ads are informative, entertaining and engaging. The right mix of placements will depend greatly on the position and focus of the firm, but campaigns often include:
Out of home ads, with billboards, public transport placements and digital screens that share key promotions, launches or incentives to large audiences.
Digital and social media ads, which position energy companies in front of precision-targeted viewer groups and can be based on energy-saving advice, sustainability successes, or how the provider is responding to changing regulations.
B2B specific advertising, created for commercial users and businesses, which also promotes the provider to professionals in energy procurement.
Regardless of the formats and tone of each placement, utilities companies need to ensure they maintain consistency across all channels, developing a reputation for dependability among both business and consumer users.
Types of Utilities and Energy Ads
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![Outdoor Ads for Utilities Companies]()
Outdoor Ads for Utilities Companies
Out-of-home promotions are among the easiest ways to showcase an offer to a wide audience. Energy providers can, for example, secure billboards in city centres, screens throughout retail complexes, or share messages with commuters using high-demand public transport networks.
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![Digital Advertising for Energy Firms]()
Digital Advertising for Energy Firms
Online and social media ads are often a big aspect of energy advertising. Firms use targeted campaigns to ensure they're a solution for audiences who are already looking for energy firms, searching for advice on cost savings, or keen to find the best ways to improve sustainability.
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![Paid Social Advertising]()
Paid Social Advertising
Paid social is where energy brands can truly connect — turning awareness into action through creative that feels personal, relevant, and real. At One Day, we build social campaigns that spark engagement and drive measurable results across platforms like Meta, TikTok, LinkedIn, and X.
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![TV Advertising]()
TV Advertising
TV advertising remains one of the most powerful ways for energy and utility brands to build trust at scale. At One Day, we create high-impact TV campaigns that translate complex messages, like sustainability, savings, or switching, into stories people remember. Whether it’s linear TV, Sky AdSmart or streaming platforms, we plan and deliver campaigns that reach the right audience, at the right time, with creative that sparks emotion and action.
Who Is Utilities and Energy Advertising For?
It is impossible to overstate the importance of credibility and trust in the utilities and energy sector. Strategic advertising is necessary for any organisation that wants to improve awareness, build consumer loyalty, and ensure it has established the initiatives or services that set it apart. We work with, as just a few examples:
Energy providers under pressure from competitors, who need impactful campaigns to grow their customer base.
Renewable and eco-energy companies looking to showcase more sustainable solutions to consumers and businesses and to highlight their investments in innovation.
Utilities firms that wish to augment awareness of safety messaging, investments made in energy infrastructure, or broaden knowledge of the reliability of their supplies.
Specialist utilities and energy advertising may also be necessary for non-profit community organisations and public sector bodies that aren't selling or providing energy services but focusing on education and awareness of sustainability.
How Can One Day Help?
We're an all-senior team with decades of expertise and a global presence, bringing together our knowledge and capacity to help utility and energy firms achieve their goals through creative, compliant, and compelling campaigns that give commercial and consumer clients a reason to act.
Our services are fully integrated, spanning campaign strategy, digital media buying, corporate communications and conventional placements, ensuring our clients have all the advice and support they need from one team.
Our Latest Energy Ad Campaigns.
See below our selected work in creative, digital and media planning and buying, click or tap to view.
Pharmaceutical - Creative Case Study
FMCG - Out-of-Home Campaign in Ireland
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Some of the Consumer brands we’ve worked with.
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“We recognise that, for many energy and utilities companies, the missing link is connection. That means great advertising is essential to ensuring prospective customers know what the brand stands for and what it's all about, and that they have a reason to trust it as their provider of choice.”
Ricardo Seixas, Founder and CEO, One Day Agency
What our clients are saying…
Frequently Asked Questions.
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Yes, as you might expect, companies in the sector need to adhere to UK advertising standards and the equivalent regulations in other countries. These cover aspects such as pricing claims, sustainability statements, and the transparency and evidence behind any information presented as fact.
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Energy firms use engaging ad campaigns to educate, clarify what they offer, and reassure consumers and businesses, especially in a climate of consistently higher energy prices and negative perceptions.
Brands craft ads that encourage behavioural change and inform users of the benefits, such as saving energy to lower costs, new tariffs that reward sustainability measures like switching to an EV, and guidance on transitioning from one tariff to the next.
Utilities companies rely on promotions to stand out from competitors, highlighting why they offer a better solution for B2B or B2C audiences.
Standout ads can support green transition plans, ensure companies are seen to recognise the challenges of higher energy costs, and reinforce trust and credibility as providers that offer non-financial perks, such as community investment schemes.
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Advertising is one of the only ways utilities and energy sector companies can actively change or shape the perceptions of their businesses, with compelling outcomes that can include:
Improvements in trust, using clear communications and consistency.
Growth in awareness of the brand and engagement with campaigns, driving both new customer acquisitions and boosting ongoing client retention.
Elevated understanding of the services and products the company provides, whether traditional energy supplies, renewable alternatives or smart monitors and technology to improve energy efficiency.
Capturing greater support for new schemes and campaigns, such as those designed to encourage consumers to use less energy, improve the heat retention of their homes, or apply for grants to protect vulnerable consumers over the winter.
In the current market, consumers and B2B energy users almost always say affordability is a key buying decision, making advertising a core way for energy and utilities companies to communicate what they are doing and why they represent the best option.
Energy Advertising Agency.
Utilities marketing and advertising across out-of-home, TV, digital marketing and more.
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
