Advertise in the London Underground
Tube Advertising Case Studies
Following its rebrand from BigCommerce to Commerce, the global ecommerce technology business wanted to introduce its new identity to senior ecommerce decision-makers and industry partners. One Day Agency planned a European campaign built around major industry events, including eCommerce Expo at ExCeL London, placing the brand along the routes delegates would travel.
London Underground activity included Tube car panels, cross-track 16-sheet posters and digital ribbons. These formats combined opportunities to spend time with the message inside carriages with prominent placements on platforms and escalators, building repeated exposure throughout the passenger journey.
The wider London campaign included a Custom House station takeover, taxi advertising and digital screens. Running alongside activity in Madrid, Milan and Amsterdam, the campaign gave Commerce a consistent presence across key European markets while adapting placements to each location. In London, the focus was on making the new brand familiar before delegates reached the event.
Tube Advertising for Commerce
London Underground Advertising for Raventós Codorníu
Raventós Codorníu wanted to build on its earlier UK advertising activity and increase awareness and supermarket sales during the competitive final quarter of the year. One Day Agency developed an integrated campaign designed to keep the cava brand visible throughout everyday routines and shopping journeys.
London Underground advertising combined in-carriage Tube panels with station placements, with campaign photography showing activity at locations including Warren Street, Blackhorse Road and Chiswick Park. The mix gave the brand opportunities to reach passengers during their journeys and while waiting on platforms.
Beyond the Underground, the campaign included a fully wrapped London bus, roadside billboards, bus stops and supermarket screens, supported by ITV video-on-demand, YouTube and display advertising. Planning balanced audience relevance, frequency and proximity to supermarkets. Across the full integrated campaign, the client reported a 35% sales increase in Q4, while the wider cava category declined.
For its first out-of-home campaign, UNiDAYS wanted to build brand awareness and encourage students to sign up during Freshers. The “Ready For Anything” campaign needed to reach students as they settled into university life, putting the platform into the places they travelled, shopped and socialised.
One Day Agency placed Tube car panel adverts inside London Underground carriages, giving passengers time to take in the creative during their journeys. Repeated exposure along regular travel routes helped keep UNiDAYS visible throughout a commercially important period for the brand.
The Underground activity formed part of a wider campaign across five key cities, supported by roadside billboards, shopping mall placements and bus advertising. Digital 6-sheets in student halls and advertising bikes at universities brought the message closer to campus life, connecting broad public visibility with locations directly relevant to students.
Tube Car Advertising for UNiDAYS
To support its Junie campaign, JetBrains wanted to build visibility among developers, technology decision-makers and digitally engaged audiences. One Day Agency planned an international out-of-home campaign across London, Berlin, Amsterdam and New York, focusing on places where technology and business audiences live, work and travel.
London activity included lift and escalator panels, static 6-sheets and digital 6-sheets, alongside the Now Vista digital screen. The combination balanced a prominent central London presence with repeated exposure through transport environments, bringing the campaign into everyday journeys.
London Underground reporting highlighted King’s Cross St Pancras as the busiest of the relevant station placements, demonstrating the role of major transport hubs within the plan. Across the full international campaign, JetBrains achieved more than 99 million OOH impressions.
London Underground Escalator Advertising for JetBrains
Latest London Underground Case Study
Tube Advertising for
Formula One
To celebrate Formula One’s return for the F1 75 event at The O2, One Day Agency supported Aston Martin with a two-week takeover of North Greenwich station. The aim was to build excitement around the team and reach fans on their way to the event, alongside the station’s everyday commuters.
The campaign brought together more than 70 advertising placements across the station, including escalator panels, 6-sheet posters, ticket gateways and cross-track 48-sheets. Digital screens added movement to the campaign, creating a connected brand presence from the station entrance through to the platforms.
At the entrance, a full-sized Aston Martin F1 show car gave passengers a reason to stop. A branded photo booth, team ambassadors and a collaboration with Lola’s Cupcakes extended the experience, giving fans opportunities to interact with the brand and share their visit.
The campaign delivered 48.8 million impressions, with search interest in Aston Martin F1 and Aramco rising around the activation. By combining a station takeover with a physical fan experience, the campaign made the journey to The O2 part of the occasion.
Speak with our tube advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia