Advertise in the London Underground
Tube Advertising Case Studies
One Day Agency used tube advertising for Commerce, formerly BigCommerce, as part of the European campaign announcing its rebrand across EMEA.
London Underground works for B2B because it reaches senior decision-makers in a captive environment with long dwell time and very high frequency on repeated commute routes. Our tube advertising used London Underground tube car panels alongside cross-track 16-sheets and digital ribbons, so the brand was present throughout the journey rather than at a single touchpoint. We planned it around the moments Commerce's audience travels to major industry events, supported by a Custom House station domination for eCommerce Expo at ExCeL London, which secured 14 days of overshow beyond its booked 24 and 25 September run and delivered an estimated 1.18 million impacts.
The wider launch delivered an estimated 204.7 million OOH impressions across London, Madrid, Milan and Amsterdam.
Tube Advertising for Commerce
London Underground Advertising for Raventós Codorníu
One Day Agency used London Underground advertising for Raventos Codorniu, the 1551-founded Cava producer, to build awareness and push supermarket sales through Q4 2022.
London Underground advertising solved a specific planning problem. The campaign ran nationwide, but London carries a far higher population than the rest of the UK, so we needed formats that delivered London weight cost-effectively without draining the national budget. Underground formats gave us high frequency against commuters in a captive environment, reaching the audience repeatedly on the same daily routes. That supported the wider strategy of optimised frequency, the same group seeing the brand more than five times.
Underground ran alongside ITV VOD, supermarket screens, roadside large formats, bus stops, YouTube, display and a full bus wrap. Their International Brand Manager for Europe and Asia reported the brand growing and gaining market share while the category fell 11.6% in value.
One Day Agency placed UNiDAYS on the London Underground as the anchor of the brand's first ever out-of-home campaign, Ready For Anything, built around freshers.
Tube car panels were our first choice rather than a supporting format, and for a specific reason: they combine high dwell time with very high frequency, because students use the same commute routes repeatedly. That gave the campaign mass cost-effective exposure in London, which we then complemented with key station placements to raise consideration, alongside large format roadside, shopping malls and bus advertising in five key cities, plus digital 6-sheets at student halls and ad bikes at universities.
Awareness and intent outperformed the previous year by 100%, breaking a decline running since 2017. UNiDAYS' Global Marketing Director said out-of-home played "a critical role" and One Day had been "instrumental" in delivering the campaign.
Tube Car Advertising for UNiDAYS
To support its Junie campaign, JetBrains wanted to build visibility among developers, technology decision-makers and digitally engaged audiences. One Day Agency planned an international out-of-home campaign across London, Berlin, Amsterdam and New York, focusing on places where technology and business audiences live, work and travel.
London activity included lift and escalator panels, static 6-sheets and digital 6-sheets, alongside the Now Vista digital screen. The combination balanced a prominent central London presence with repeated exposure through transport environments, bringing the campaign into everyday journeys.
London Underground reporting highlighted King’s Cross St Pancras as the busiest of the relevant station placements, demonstrating the role of major transport hubs within the plan. Across the full international campaign, JetBrains achieved more than 99 million OOH impressions.
London Underground Escalator Advertising for JetBrains
Latest London Underground Case Study
Tube Advertising for
Formula One
One Day Agency supported Aston Martin with a full station domination at North Greenwich, London's Underground gateway to the O2 Arena, to open the season at the F1 75 event.
A single station over two weeks only works if you take the whole journey, so we ran 70+ high-impact formats rather than a selection: 36 escalator panels, six escalator fins and silversides, 28 6-sheets, entry and exit panels, ticket gateways, digital 6-sheets, gallery screens and cross-track 48-sheets. The escalator run in particular let us tell a story across the vertical journey rather than in a single frame. With 95,000 to 100,000 passengers daily, we then layered experiential on top: a full-sized F1 show car, a branded photo booth, team ambassadors and over 1,000 Aston Martin cupcakes through a rebranded Lola's Pit Stop.
The takeover delivered 48.8 million impressions, with search volume for "Aston Martin F1" and "Aramco" spiking through the period.
Speak with our tube advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
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