Transport Advertising
Transport Advertising Case Studies
One Day Agency used transport advertising to launch Visit Jordan's Kingdom of Time destination brand across six European countries and eleven cities in a two-week planning window.
Transport advertising was central to the plan because it turns everyday commuter and traveller journeys into repeated exposure, which is what a destination brand needs to move from awareness to consideration. We ran tram wraps in Manchester, Rome and Milan, bus supersides across UK cities, taxi supersides on premium city-centre routes, and metro posters and digital metro formats in high-dwell transport environments. In Paris we placed 100 digital metro panels. The tram wraps in Rome and Milan each carried estimated impacts of 30 million.
The campaign delivered 359.5 million estimated impressions across 1,597 sites, with 535 of those secured as added value above the 1,062 originally booked, giving Jordan both high-impact moments and sustained citywide presence across Europe.
Transport Advertising for Visit Jordan
Transport Advertising for Nasdaq
One Day Agency planned and delivered transport advertising for Nasdaq across the Tokyo Metro network, strengthening brand recognition in one of the world's most significant financial markets.
We focused the transport advertising on three stations with strong contextual relevance to Nasdaq's audience rather than spreading spend thinly across Tokyo. Marunouchi, Otemachi and Toranomon Hills are business and commuter locations with a combined daily footfall of more than 2.9 million, reaching senior professionals, business decision-makers and financially engaged commuters. The campaign ran from 17 November to 28 December 2025. In Marunouchi we used a digital station network of 48 frames, in Otemachi a digital frame inside Otemachi Tower, and at Toranomon Hills both network screens and a digital wall.
Marunouchi alone delivered an estimated 5.15 million impressions, with 5.4 million across the campaign. Search interest in Nasdaq news rose after launch and peaked when the Toranomon Hills digital wall went live on 15 December.
One Day Agency used transport advertising to deliver a full Dublin domination for Takis, the fiery snack brand owned by Grupo Bimbo.
With a young demographic to reach in a single city, we judged that total coverage would beat selective placement, so every key access route into Dublin and all the available transport media options were brought into the campaign. Transport formats were essential to that because they cover the arterial routes rather than single sites, making the brand unavoidable on the way in and across the city.
For the month it ran, it was difficult to walk past a pub in Dublin without also walking past Takis. Concentrating the full budget on one city gave the campaign an intensity that suited the product, and it is now used by the brand as an internal case study.
Transport Advertising for Takis
Speak with our transport advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia