Advertising Formats

Rail Advertising

A leading Rail and Train Station Advertising Agency

High-frequency placement with effective ad recall by targeting daily commuters and other audiences

Rail advertising delivers repetitive audiences that will be exposed to your adverts more frequently which increases ad recall.

There is a diverse range of demographics and behaviours that could be reached using rail. From tourists, leisure audiences, business decision-makers, students and more. With networks all across the UK, you can create national exposure or zone in on location-specific targeting.

Train station advertising gives brands the opportunity to reach their potential buyers at a time where they have the longest dwell time, fewer distractions and are more receptive to consumer messaging.

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The impact of advertising in train stations

According to the data, Rail Advertising opportunities are impressive:

36% of commuters look at digital advertising placed in train station concourses.
UK Rail passenger numbers have exceed pre-pandemic levels!
90 million rail passenger journeys were made in the UK between 1 April 2021 and 31 March 2022.
Rail and tram audiences are 30% more likely to make a purchase online if they see train advertising, with the average rail advertising campaign reaching 5.5 million adults per month.

How One Day Agency can help

As a media agency, we can place your brand on train station adverts at a nationwide scale or handpick train station platforms to truly zoom in on a specific target audience, ie, arrivals or departures of a certain destination.

We use proprietary software to map out the exact placements and our team counts with decades of experience on this particular format.

All the train station adverts featured on this page are our work.

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Rail Advertising Formats

Rail 48 Sheets

The nearly 20-foot-wide billboard is the perfect medium to target premium rail audiences and influences a locality. Nationwide, by train station or city, this classic format is eye-level and unmissable.

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Rail 6 Sheets

This classic sized billboard is placed in the most attention-grabbing, high footfall areas in the train stations. With an extensive portfolio and options, they are strategically positioned to draw attention and you can buy both in print or digital forms giving the latter an opportunity to change your messaging during your campaign.

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Rail 4 Sheets

The 4-sheets, typically located in access areas and tunnels to the train stations, are a cost-effective format that fit smaller budgets and allows to target millions of people with the flexibility to scale up or down based on your brief and budget.

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Rail 12 Sheets

Like the smaller sized 6 Sheet & 4 Sheet, these 12 Sheet rail billboards are present in most train stations, platforms and respective access areas. These high footfall locations offer significant exposure and deliver your advert to hard-to-reach audiences.

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Rail Passenger Panels

Reach daily commuters, passengers, business travellers, tourists and more by leveraging their dwell time during journeys. Regionally, intercity trains, by line, city and more. This highly effective media capitalising on idle passengers is perfect to position your brand in key access routes to your retail locations but also as a general brand awareness piece if you consider the audience that most uses this transport. As commuters travel daily, frequency is extremely high consolidating your message.

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Train Station Escalator Panels

Print or digital, known as LEP’s and DEP’s respectively, are in full view of commuters as they enter or exit platforms and stations. They can be targeted by location making it great for general brand awareness but effective for location-based businesses. In digital form, escalator panels are eye-catching and dynamic, some allowing full-motion video. This creates an opportunity to do creative and playful placements or to simply switch adverts when pertinent to the brand or concept. Finally, these also leverage dwell time as takeovers are possible (repeated units across a section).

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Train Full Wrap or Full Livery

Unleash your creativity and make a statement with full train wraps: individual carriages or entire trains. Plus, brands benefit from frequency, and line and region takeover making it perfect for a strong call to action or product launch.

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Frequently Asked Questions.

Rail advertising, also known as train advertising, is a form of out-of-home advertising that involves placing advertisements on or within various components of a railway system. This type of advertising is designed to reach a large and diverse audience, including commuters, travellers, and passersby who use or encounter trains and railway stations.

Remember that rain advertising isn’t just placed on the inside of a train - it includes train station advertisements and advertising on train platforms.
Rail advertising can be highly effective due to its ability to reach a captive and diverse audience of commuters and travellers.
These individuals typically have limited distractions, and the repetitive exposure to advertisements, coupled with extended waiting times at stations, enhances brand recall and message retention.
The broad demographic range of rail users, coupled with the option to target specific regions, allows for tailored advertising campaigns.
The prominent visibility of train wraps and station displays makes a strong visual impact, and the geographic coverage of rail networks ensures a wide reach. However, the ultimate effectiveness depends on the quality and relevance of the ad content and its alignment with specific campaign goals.

Full-funnel Advertising Agency

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About Us

Media Planning and Buying

All Nationwide Regions & Locations

South West, Southern, South East, Midlands, Eastern, North West, North East, Wales, Scotland & Northern Ireland.

All Media Formats

Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.

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What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”