A UK billboard advertising agency with an International reach.

Advertising on a billboard starts with defining your objective, location, format, and posting period. A media planning agency will then identify available inventory across the relevant media owners (JCDecaux, Global, Clear Channel, or independents) and negotiate placement on your behalf. Once the site is confirmed, your creative artwork is formatted to the correct specifications and either printed or uploaded digitally, depending on the format.

Check our guide on the process of advertising on billboards.

In this article, we'll explain how media booking works and the variety of guidance, support and design expertise our multiskilled outdoor advertising team offers, ensuring you know all you need to know about billboard ads and can get your brand out there without further delay.

Yes both actively and passively. Almost 82% of viewers can recall a digital out-of-home ad they saw over a month ago (View source). It's also widely reported that in the 1970, we only saw 500 to 1600 ads a day. In 2023, this figure is closer to 4,000 to 10,000 - a key component of this is billboard advertising. Don't forget that, your customers only remember a fraction of this number as our brain screens out the majority, meaning your billboard creative is crucial for the success of your campaign.

Did you know that 49% of adult consumers notice billboard ads more than they did just one year ago? (View source). Effective billboard advertising isn't just static - it's evolved to 3D digital ads and messages on digital displays - which have the potential to go viral with the right campaign.

The success of a billboard advertisement comes down to the unique capacity to seize the collective gaze of a wide-ranging audience with a compelling creative proposition. Positioned strategically in high-traffic locales, there are numerous benefits of billboard advertising:

Well-placed billboard ads expose your brand to your potential customers 24 hours a day, 7 days a week. Constant exposure means that consumers will see your billboard messages multiple times throughout their day.

Brands often use billboards to engage with local communities, promoting events, products, or services in specific regions. This personalised approach can strengthen local customer relationships and allow for a data-based advertising strategy.

Billboards offer a canvas for creative expression, from 3D anamorphic billboard advertising to digitally animated DOOH formats. The format rewards creative ambition.

By delivering your message in prime locations, you position your brand as an industry leader.

Whether you are looking to stimulate impulse purchases or want to use billboard ads as part of a cross-channel activation campaign, an effective billboard ad can elicit macro and micro responses, from QR code scanning and social media sharing to in-store purchases and online subscriptions.

Read more: How effective is billboard advertising?

Billboard advertising is no longer passive and solely for 'brand awareness'. Technology allows for marketers to gain real insight by tracking and measuring the impact of billboard campaigns. This data-driven, GDPR-compliant approach helps big brands refine their strategies for maximum ROI. The success of the campaign can be measured using:

GPS and Geolocation: Billboards equipped with GPS technology can track the movement of mobile devices within their vicinity. This means advertisers can estimate the number of eyes on the billboard and gain insights into audience demographics, including their travel patterns and dwell times.

Bluetooth and Beacon Technology: Bluetooth beacons placed near billboards can interact with mobile devices equipped with Bluetooth capabilities. This is called proximity-based engagement. You may decide to send ads or messages to users' smartphones when their presence is detected.

QR Codes and NFC Tags: Including QR codes or NFC tags on billboards encourages users to interact with your billboard ads. Advertisers can track the number of scans or interactions, providing insights into engagement levels.

Audience Measurement Solutions: We work with analytics tools and platforms that combine various data sources, including traffic data, mobile device data, and demographic information, to provide comprehensive insights into billboard campaign performance.

Social Media Listening: Has your billboard gone viral? Monitoring social media mentions and trends related to billboard campaigns can provide qualitative insights into audience sentiment and engagement.

Read our full guide: How to measure billboard advertising effectiveness

Billboard types can be organised into two types - static and digital. For each type there are a number of formats. You can read our guide on the different types of billboards here.

Billboard costs can range from roughly £200 to over £5,000, depending on factors such as location, timing, format, and whether the board is paper or digital. Prices are typically quoted for two-week periods. You can read more about billboard advertising costs here.

Billboard advertising offers significant reach, frequency, and creative impact, but it works best when planned carefully around the right location and format for the objective. Effectiveness depends heavily on placement and creative quality. A poorly positioned billboard in a low-traffic area will not deliver results regardless of how good the artwork is.

There are many benefits and drawbacks on billboards - it's best to read our guide on the advantages and disadvantages of billboards here.

Yes. Our team can guide you on which creative formats and dimensions will perform best for your specific brief. For example, read our guide on how to choose the best colours for your billboard here.

Digital billboard advertising and programmatic DOOH allow for precise audience and location targeting. Campaigns can be configured to run at specific times, in specific locations, or against specific demographic profiles using dayparting, proximity data, and audience movement insights. Static formats offer geographic targeting through location selection. Your media planner can advise on the targeting options available for your brief and budget.