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International Advertising Case Studies
One Day Agency delivered USA advertising for Tangem, the crypto and hardware wallet brand, activating around Consensus at the Miami Beach Convention Centre.
Entering a US market around a major crypto conference meant competing with every other Web3 brand for attention, so we needed a format that did not exist in the standard playbook. We led with digital boat advertising, large digital screens mounted on vessels running Miami's waterfront. Miami is a water-led city, so the boats carried Tangem past beaches, waterfront restaurants, hotels, marinas and leisure areas, reaching delegates and high-value local audiences outside the venue. Routes covered the Downtown Bay Route, Brickell Financial District and the Miami River, supported by large-format OOH across the city.
The format gave Tangem novelty and talkability in a saturated environment. Tangem is a retained multi-year client and works with us across recurring activations in crypto, fintech and Web3 markets.
USA Advertising for Tangem
Japan Advertising for Nasdaq
One Day Agency delivered Japan advertising for Nasdaq, planning a digital out-of-home campaign across the Tokyo Metro network to build brand recognition and appeal in one of the world's most important financial centres.
Advertising in Japan meant navigating a different media landscape, so we focused spend on three districts with genuine relevance to Nasdaq's audience rather than buying broad city coverage. Marunouchi, Otemachi and Toranomon Hills are Tokyo's finance, business and corporate travel districts, with a combined daily footfall above 2.9 million. From 17 November to 28 December 2025 we ran a 48-frame digital station network in Marunouchi, a digital frame in Otemachi Tower, and network screens plus a digital wall at Toranomon Hills.
The campaign delivered an estimated 5.4 million impressions. Online search activity for Nasdaq news rose after launch, peaked when the Toranomon Hills digital wall went live on 15 December, and stayed elevated for several days after the campaign ended.
One Day Agency was appointed to launch Commerce, formerly BigCommerce, across EMEA after the brand brought BigCommerce, Feedonomics and Makeswift together under one name.
The category is dominated by Shopify, Adobe Commerce and Salesforce Commerce Cloud, so scale alone would not have registered. We built the plan around industry moments instead of always-on awareness, because this audience concentrates around them. Activity ran in London, Madrid, Milan and Amsterdam across high-impact OOH, London Underground, rail, taxi, transit, audio and podcast sponsorships, with formats chosen market by market.
The wider launch delivered an estimated 204.7 million OOH impressions. The Custom House station domination, timed to eCommerce Expo at ExCeL London, delivered 1.18 million impacts and secured 14 additional days of overshow beyond the booked two days. Taxi activity added 55,560 journeys and 180 million impressions.
Multi-Market Advertising for Commerce
One Day Agency planned an international out-of-home campaign for Colt Technologies, the digital infrastructure provider, reaching a B2B audience across Japan, France, Germany, Italy, Poland, Spain, the Netherlands and the UK.
Reaching business decision makers across ten or more countries means going where they physically are rather than buying broad national coverage, so we concentrated the buy on busy business districts in each key capital. The format mix was deliberately varied by market: tram wraps, bus stops, tram shelters, large digital formats and building wraps, selected according to what works best in each city rather than applying one template everywhere.
Running paper, digital and large formats together let the campaign combine standout at landmark scale with the repetition that B2B consideration needs, as part of a wider campaign across the same markets.
International B2B Advertising for Colt Technologies
One Day Agency planned and delivered Airportr's go-to-market campaign in Germany, a full-funnel paid media launch for a luggage collection service most German travellers had never encountered.
We built it around the Frankfurt am Main catchment, extending into Mainz, Wiesbaden, Hanau, Darmstadt, Mannheim, Bonn and Cologne, so awareness was concentrated where airport travel and luggage search demand actually exist. Meta and TikTok drove discovery, YouTube added scale with Shorts introduced in December for the planning peak, and Google Search captured intent, covering brand terms, misspellings, location searches and non-brand queries such as "gepäck von tür zu tür."
The campaign delivered 9,395,266 impressions and 15,822 clicks at a 0.17% CTR and €1.25 CPC, overdelivering by 6,398,996 impressions, 3.1 times the planned volume. Search produced the strongest CTR at 0.46%.
German Advertising for Airportr
One Day Agency planned and executed a full city domination in Dublin for Takis, the fiery snack brand owned by Grupo Bimbo, taking the brand into the Irish market.
With a young demographic to reach in a single city, total coverage beat selective placement, so we took every key arterial route into and across Dublin along with the transport media options running alongside them. For the month the campaign ran, it was difficult to walk past a pub in Dublin without also walking past Takis.
Concentrating an entire international market's budget on one city, rather than spreading it thinly across Ireland, is what produced that intensity, which suited a product sold on exactly that. The results were strong enough that Takis now uses the activation as an internal case study.
Irish Advertising for Takis
One Day Agency planned and delivered the European launch of Visit Jordan's new destination brand, Kingdom of Time, for the Jordan Tourism Board, managing a multi-million budget in a two week window.
The campaign ran across six countries and eleven cities: London, Manchester, Paris, Lyon, Barcelona, Madrid, Frankfurt, Munich, Rome, Milan and Malmö. Each market brought different media owners, formats, lead times, language requirements and city infrastructure, so we coordinated local suppliers while holding one strategic direction across Europe. The mix spanned buses, trams, taxis, malls, billboards, metro and digital street furniture, including 100 digital metro panels in Paris over 12 weeks.
Delivery reached 359.5 million estimated impressions across 1,597 screens and sites, 535 of them added value against 1,062 booked. Google Trends showed worldwide search interest in Jordan spiking from launch.
International Advertising for Visit Jordan
One Day Agency handled Butternut Box's first move into a new market, planning and buying the out-of-home campaign that introduced the fresh dog food subscription brand across Ireland.
A market entry has no existing brand equity to lean on, so the plan needed both reach and credibility. We mapped where the audience actually goes, across retail parks, supermarkets, shopping malls and roadside routes, then built a mix of digital 6-sheets, 96-sheets and digital 96-sheets around those locations. Large formats carried the trust and dimension a new entrant needs, while eye-level and high dwell placements kept frequency efficient.
Isolating the activity to one country let us measure it properly against a control group using Google Trends, organic and paid brand search and direct traffic. Awareness rose substantially and subscriptions lifted across the region.
Irish Advertising for ButternutBox
Latest International Case Study
Miami Advertising for
Formula One
One Day Agency planned and delivered a citywide Miami campaign for Aston Martin Aramco Formula One Team, a retained multi-year client, ahead of the 2026 Miami Grand Prix.
Formula One has moved beyond race-day performance, with younger fans engaging through fashion, design, music and city culture, so we deliberately took the brand out of motorsport environments. Miami's association with art, nightlife and premium lifestyle made it the right market for that. We used wall murals as cultural canvases for street-level standout, large-format digital screens for premium roadside scale and IKE Network D6 placements for pedestrian repetition, running 26 April to 8 May.
The campaign delivered 3,844,277 confirmed impressions. Wall murals overdelivered by 230.76%, reaching 3 million against an estimated 1.3 million, and the IKE D6 placements by 295.4% with 15 added-value panels.
Speak with our international advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia