Out-of-Home Advertising
Food Advertising Agency
Your Food brand deserves to stand out wherever your audience is hungry for inspiration, from targeted social ads to standout OOH campaigns and data-led digital strategies.
We’re a London and Manchester-based food advertising agency, specialising in turning fast-moving food brands into household names. Our team blends bold creativity with data-led media strategy to help brands cut through a crowded category and win consumer attention where it counts.
Creative promotions tap into the emotions customers have toward food products, articulating why a brand should be trusted and inspiring buyers to try something new.
Whether you're an FMCG business, an independent producer, or an artisanal creator of special-occasion food products, high-impact advertising is undoubtedly the best way to vocalise what you offer to target audiences.
We Know Food Advertising
Understanding food decisions
Food decisions are emotional, habitual, and increasingly value-driven. Whether it’s convenience on the go, indulgence at the weekend, or mindful eating during the week, consumers are shaped by moments, lifestyles, and beliefs. To win their attention, food brands need to tap into behaviour as much as appetite.
We use data-led insights to understand how people eat, shop, and share, mapping audiences by taste preferences, dietary choices, lifestyle aspirations, and purchase occasions. From busy parents and Gen Z snackers to conscious consumers seeking provenance and sustainability, our audience strategies help brands connect on a human level, not just a hunger one.
Integrated Advertising for Food Brands
Food is one of the most competitive categories in the UK, and success comes from being everywhere your audience’s appetite strikes. Our campaigns combine OOH, social, retail, experiential, and digital media to build awareness, trial, and loyalty across every touchpoint.
From mouth-watering visuals on screens and billboards to shoppable social content and in-store activations, we ensure your brand is both seen and craved. Whether launching a new product, scaling DTC sales, or growing supermarket listings, our integrated media mix turns consumer attention into repeat purchase.
Our Food Advertising mix
The underlying focus of all food advertising campaigns begins with understanding who the audience is. This informs companies of their buying habits, motivations, and the reasons they might choose one brand over another.
While campaigns are always customised, we might suggest:
Out of home advertising, using highly visible billboards, public transport placements and digital screens that promote new product ranges or brand awareness campaigns to optimal audiences.
In-store marketing, using point-of-sale displays, free sample giveaways and takeover sponsorships that encourage impulse buys or provide discounted purchases to engage with first-time customers.
Social media and digital ads, using collaborations, recipe content and non-sales videos that demonstrate what a brand is about and augment awareness.
Food brands can also spark engagement and interest through experiential and interactive campaigns, ranging from pop-up sampling counters and kitchens to tasting events and street food outlets that let customers try before they buy.
Types of Food Ads
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![Out-of-Home Food Promotions]()
Out-of-Home Food Promotions
Large-format billboards, posters and digital screens are prevalent in countless outdoor settings. This enables food brands to advertise products or services to specific audiences, from commuters using public transport networks to shoppers in city centres and motorists travelling along major motorways.
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![Social Media Ads for Food Companies]()
Social Media Ads for Food Companies
Social media promotions are a great way for food companies to use immersive advertising, video content and storytelling to improve interest in the heritage and authenticity of the brand, or to appeal to specific demographics, such as parents looking for healthy food for families.
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![Product Placement Campaigns]()
Product Placement Campaigns
Placements in TV series, podcasts and movies are a high-return solution for lifestyle-focused brands or producers of luxury or gourmet foods. They can partner with productions and studios to secure prominent placements that expose their brands to captive audiences.
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![In-Store Retail Marketing]()
In-Store Retail Marketing
Retail ads are often an ideal placement for food brands that sell impulse-buy, luxury, and ingredient products, targeting ads in locations where shoppers already intend to make purchases and can be incentivised to try a brand they might be new to.
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![Influencer Collaborations]()
Influencer Collaborations
Partnerships with influencers, celebrities and public figures enable food brands to access loyal audiences, leveraging trend-focused younger viewers or consumers who have an established interest and will consider a brand their favourite influencer promotes.
Who Is Food Advertising For?
As we’ve mentioned, the food industry is incredibly vast. Still, in every case, whether a company produces niche, independent eco products, fast-food ranges, vegan, vegetarian, or allergen-free foods, or specialised meals for the aviation industry, advertising is hugely valuable. We assist clients who include:
Well-established food manufacturers who want to create a buzz around new products they are launching, or to capture interest in rebrands or refreshed existing product lines.
New disruptors in the food industry that rely on high-profile ads to raise awareness and give consumers a reason to try something different.
Supermarkets and retailers who want to promote own-label produce, specific offers and features, or seasonal produce such as festive hampers or summer picnic discounts.
Restaurant chains and hospitality providers that need to communicate the value and appeal of their dining options to give potential customers a reason to make a reservation or schedule a visit.
While the food industry is multifaceted, in almost every area, ads are also a beneficial way for producers, providers and caterers to use messaging and storytelling to highlight their selling points. They can target campaigns to consumers focused on sustainability credentials and allergen-free, or health-positive foods they can trust.
How Can One Day Help?
One Day’s all-senior teams in the UK, Europe and further afield are specialists in food advertising, and offer everything from creative input to strategic oversight to ensure brands design and deploy targeted, results-driven campaigns that deliver on their objectives.
We’ve developed an integrated methodology that combines the expertise of our consultancy teams, providing you with a cohesive, multi-skilled partner who will ensure your campaigns are well-placed, visually compelling, and meet the needs and priorities of your audience.
Our Latest Ecommerce Campaigns.
See below our selected work in creative, digital and media planning and buying, click or tap to view.
Pharmaceutical - Creative Case Study
FMCG - Out-of-Home Campaign in Ireland
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“The gold standard in food advertising is creating an appetite for your products. However, that’s all about building interest and excitement in your brand and business and sharing the story behind it. Campaigns that inspire and highlight the value of something new and authentic succeed, and these are the ads that can be truly transformative.”
Ricardo Seixas, Founder and CEO, One Day Agency
What our clients are saying…
Some of the Consumer brands we’ve worked with.
Frequently Asked Questions.
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There’s no one-size-fits-all strategy for every business, but the key ingredient is clarity about your brand messaging and identity. This helps us craft campaigns that consumers will resonate with, and cohesion that means every placement demonstrates the quality, sustainability or provenance of your brand.
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Strategic food advertising appeals directly to core audiences, focusing on selling points, values, lifestyle factors and the emotions around shared family meals, celebrations and health-centric eating habits.
Creative promotions spark a connection between appetite and feeling, ensuring brands aren't just advertising products but are connecting with customers intuitively.
Ad placements are perfect for incentivising impulse buys, relying on context to create campaigns within supermarkets, retail complexes, city centres with numerous food outlets and online environments.
Great promotions can be highly adaptable, whether advertising everyday kitchen staples, premium and gourmet treats, or seasonal produce – all of which can have a significant impact.
Versatile advertising aligns with a brand's positioning and proposition, including social media campaigns to promote recipe boxes, out-of-home billboards for fast food chains, and in-store displays to incentivise purchases.
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Advertising builds familiarity, so that when a consumer is making an on-the-spot decision about which meal kit to buy or what to choose for lunch, they're significantly more likely to pick a brand they’ve heard of and relate to. Some of the many outcomes linked to creative food advertising include:
Boosted brand visibility, with features across multiple channels, and campaigns that introduce food companies to businesses, consumers and demographics across the board.
Greater purchase intent, where shoppers recognise a brand, and will consider it an option when browsing in store or choosing products online.
Emotional engagement, as consumers who associate a brand with family celebrations, healthy children’s meals, or delicious snacks will perceive a product favourably when they’ve been exposed to highquality advertising.
Repeat exposure is often vital to food advertising campaigns to embed trust and credibility, while food producers and chains can also accentuate their values around sourcing, farm-to-fork policies and quality ingredients to build long-term loyalty.
Food Advertising Agency.
Food marketing and advertising across out-of-home, TV, digital marketing and more.
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
