Out-of-Home Advertising
Drinks and Beverage Advertising Agency
Your Food and Drink brand deserves to be craved, clicked, and talked about — from the first scroll to the final sip. Whether they’re scrolling recipes, ordering in, or grabbing a bite on the go, we make sure your brand is the one they reach for.
We’re a London and Manchester-based drinks and beverage advertising agency, helping brands across soft drinks, spirits, energy, and wellness categories turn awareness into loyalty through campaigns that blend creativity, precision targeting, and omnichannel media buying.
Whether you’re launching a new product, increasing retail presence, or expanding into on-trade and hospitality, we know how to connect drinks brands with consumers in the moments that matter most.
The sheer size of the drinks and beverage market in the UK makes it hugely fast-evolving, with businesses needing to continually compete with new products and trends. From soft drinks to premium spirits, energy drinks and wellness brands, professional advertising is essential to success..
We work alongside clients of every size, creating customised campaigns that connect with consumers, whether you're a start-up with an exciting new idea, a mid-level brand looking to improve visibility, or a corporation aiming to maximise the impact of your next seasonal launch.
Drinks and Beverage Advertising
Understanding the Drinks Audience
Drinks choices are deeply emotional, tied to moments, moods, and identity. Whether it’s the ritual of a morning energy drink, the celebration of a Friday night cocktail, or the health-conscious choice of a functional beverage, consumers buy into how a drink makes them feel as much as how it tastes.
We use data-led insights to segment audiences by mindset, lifestyle, and occasion. From taste-driven trend seekers and wellness enthusiasts to brand-loyal fans of heritage spirits, we map who your audience is, when they buy, and why they choose you. This allows us to create campaigns that go beyond refreshment, campaigns that connect to experiences, rituals, and belonging.
Integrated Advertising for Modern Drinks Brands
The drinks category thrives on visibility and experience, which means brands need a media mix that blends storytelling with sensory impact. We combine OOH, social, digital, experiential, and retail media to reach consumers wherever they discover, share, and buy.
From high-impact billboards and city takeovers to interactive digital campaigns and influencer collaborations, every channel is designed to enhance perception and drive trial. Whether you’re aiming to own the summer season, dominate the nightlife scene, or grow retail penetration, our integrated approach ensures your brand stays top of mind — and always within reach.
Our Drink and Beverage Advertising mix
Consumers make beverage-buying decisions based on one of two factors: either they have a brand they love and always choose, or they make impulse purchases based on what sounds nice. That means ad strategies must be relevant to the brand’s position and the nature of the product they sell. Components within our campaigns might include:
Influencer marketing, partnering with celebrities or public figures who can endorse brands, explain why they are preferable to competitors, and ensure engaged audiences are instantly aware of a new product.
Outdoor advertising, using billboards and digital screens that promote lifestyle imagery and expose brand messaging to large audiences within city centres, public transport networks or shopping in retail complexes.
Event partnerships and launches, with pop-up bars or sampling stations, or sponsorships of events like music festivals or sports tournaments, where captive audiences are exposed to a beverage brand.
Many drink and beverage producers also use conventional retail marketing, such as point-of-sale promotions in supermarkets, nightlife venues, and bars, which can incentivise consumers who plan to buy a beverage.
Types of Drink and Beverage Ads
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![Billboard Ads for Drink Companies]()
Billboard Ads for Drink Companies
Large-scale billboards in busy downtown areas with consistently high footfall, screens within public transport routes connecting with nightlife districts, and digital billboards that showcase ads at specific times of day, such as coffee ads during the morning commute, are a great way to promote drink brands to vast audiences.
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![Influencer Marketing]()
Influencer Marketing
Collaborations with influencers are in high demand for drink and beverage producers, who rely on social media figures with significant followings to advocate for their brands, explain how it has benefited their lifestyle, and encourage viewers to try it for themselves.
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![Product Placement Campaigns]()
Product Placement Campaigns
Smart product placements work effectively by inserting shots of characters on TV shows, entertainment series, and even movies drinking a branded product or ordering a specific beverage – all of which are presented to captive audiences.
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![Retail Marketing for Beverages]()
Retail Marketing for Beverages
Try-before-you-buy pop-ups, end-of-aisle and point-of-sale placements, and free samples can all incentivise consumers to try an alternative to their usual brand. These campaign formats work particularly well in supermarkets or festivals where audiences already intend to buy refreshments.
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![Social Media Promotions]()
Social Media Promotions
Digital campaigns for drinks and beverages almost always include some types of social media ads. They help brands connect with targeted audiences, create messaging about product quality, or put challenger brands in front of consumer groups they believe will be most interested in converting into paying customers.
Who Is Drink and Beverage Advertising For?
There isn’t a specific company size or type of beverage brand that can benefit from strategic advertising, because every company can augment sales, increase web or in-store visits, and grow familiarity with the right campaigns and placements. We work with:
Established brands producing alcoholic beverages and spirits, mixers and cocktails, or speciality drinks, who need to reinforce recognition and highlight what makes their products different.
Health-focused producers who use marketing campaigns to showcase their authenticity, the quality of their ingredients, or to communicate the careful manufacturing techniques that consumers are interested in.
Retailers, supermarkets and distributors who want to raise interest in own-brand or featured product ranges, augmenting the visibility of drinks brands in store or promoting newly stocked products.
The key is to ensure drink and beverage ads go beyond stating how good a drink tastes, or why it’s superior, and to create a mood that consumers recognise, aspire to, or want to experience for themselves.
How Can One Day Help?
One Day is an all-senior team of experts in advertising for drinks and beverage companies. We offer our clients creative insight, data-led strategies and media buying for digital and out-of-home placements where businesses need to be seen.
From experiential activations to performance optimisation, we bring together technical expertise in media planning and programmatic display, a proven track record in compliance, and dedicated support to ensure campaign outcomes are traceable and measurable.
Our Latest Drinks and Beverage Campaigns.
See below our selected work in creative, digital and media planning and buying, click or tap to view.
Pharmaceutical - Creative Case Study
FMCG - Out-of-Home Campaign in Ireland
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“The drinks sector is fiercely competitive, and the best advice for any brand considering the right approach to its advertising is to focus on emotions rather than statements. Consumers associate drinks with refreshment and enjoyment, and when you portray your brand as the one that will achieve this, you'll see the results you're hoping for.”
Ricardo Seixas, Founder and CEO, One Day Agency
What our clients are saying…
Some of the Consumer brands we’ve worked with.
Frequently Asked Questions.
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Rules dictating how drink brands can promote their products vary between countries. Still, here in the UK, for example, ads must adhere to codes set by the ASA and the Portman Group to ensure they are responsible, compliant, and meet the required standards.
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Drinks ads need to be emotive, and professional marketers can advise on the best ways to create a lasting impression by tapping into relaxation, busy morning routines, or social gatherings with friends that make a product desirable.
High-profile drink and beverage ads, such as event-focused, digital, and out-of-home campaigns, help businesses achieve exposure across numerous environments, including spaces where consumers are actively looking to make purchases.
Crafting strong visuals through sound and motion provides context about a beverage's flavour and texture – ensuring consumers feel like they’ve already tried a drink even if it’s completely new to them.
Drink and beverage producers use ad campaigns to stand out in crowded segments and to clearly communicate what makes them different, such as being a lifestyle brand, a healthy alternative, or a premium product.
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Alongside the complexity of complying with packaging regulations and rules governing the advertising of alcoholic drinks, brands need to find a way to distinguish themselves, given that taste isn't the only factor driving consumer preferences. Advantages of tactical ad campaigns include:
Building trust with new consumer groups, sharing campaigns built on storytelling, heritage or sustainability values.
Uplifting sales and engagement in digital campaigns, aligning ads with retail promotions or a particular season when consumers are actively looking to buy.
Associating drink and beverage brands with social occasions, wellness, energy, relaxation, self-care, and celebrations – and ensuring they are a name that springs to mind when consumers make decisions about which brands they'd like to purchase.
Consumers today are less likely to make uninformed purchasing decisions about brands they’re unfamiliar with, and trends such as transparency about ingredients and avoidance of synthetic additives are elements businesses can incorporate into their campaigns.
Drinks and Beverage Advertising Agency.
Advertising across out-of-home, TV, digital marketing and more.
Digital OOH, Billboard Advertising, Bus Advertising, Taxi Advertising, London Underground Advertising, Airport Advertising, Transport Advertising, Rail Advertising & More.
