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How to advertise on YouTube
In the vast and ever-expanding universe of online content, one platform reigns supreme when it comes to video: YouTube. With over 2 billion logged-in monthly users, YouTube is more than just a video-sharing platform – it's a cultural phenomenon, a search engine, and a powerful advertising tool.
For businesses, YouTube offers a unique opportunity to engage with a captive audience through the power of sight, sound, and motion. But how do you harness this power to create a successful advertising campaign? This comprehensive guide will explore the world of YouTube advertising, from understanding the different ad formats available through the Google Ads platform to creating a video that will leave a lasting impression.

Netflix Marketing Agency
As a leading Netflix marketing agency, we help brands advertise across Netflix and the full VOD landscape. Learn how Netflix’s ad model works, its benefits, what to consider, and why video-on-demand is reshaping the way audiences consume content—and how brands need to follow.

Video Marketing in 2025
Video marketing is undergoing a major transformation in 2025, where short-form content meets traditional TV advertising to create a seamless brand experience. While social media videos under 60 seconds dominate platforms like TikTok, Instagram Reels, and YouTube Shorts—driving 135% more organic reach than static content—TV ads remain powerful for broad audience engagement.
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