Halloween makes sense for a brand when it creates a relevant reason to buy, participate or pay attention. That connection might be a product people use for the occasion, a useful service or an entertaining idea rooted in the brand. If the only link is an orange logo, the campaign probably needs more thought. 

One Day Agency's creative services and paid social planning can turn a seasonal opportunity into an idea with a clear audience and purpose. The starting point is what your customers are doing around Halloween, and where your brand has something worthwhile to contribute.