Billboard Advertising
Billboard Advertising Case Studies
One Day Agency delivered billboard advertisinag for Big Drop Brewing Co, the brewery making only alcohol-free beer, in the brand's very first out-of-home campaign across the UK.
The priority was reach and cost-effectiveness, and that pointed us towards paper rather than digital. While most attention in out-of-home goes to digital billboards, paper formats still deliver serious scale for the money, and they suited both the brand's tone of voice and its target audience. So we leaned on paper billboard advertising in a big way, maximising visibility and coverage for a first-time advertiser rather than spending the same budget on a handful of premium digital sites.
Big Drop was founded on the idea of a brewery making alcohol-free beer only, driven by the founder's own lifestyle change and the lack of good alcohol-free options, and this campaign introduced that proposition to a national audience for the first time.
OOH for Big Drop Brewing Co
Roadside Advertising for Raventós Codorníu
One Day Agency used billboard advertising for Raventos Codorniu, the oldest producer of Spanish Cava, to build awareness and drive supermarket sales nationwide in Q4 2022.
We used multiple roadside large formats as the backbone of the plan, selected for high visibility and frequency on arterial routes and in close proximity to supermarkets for direct response. Placements came from our proprietary planning tool, which overlays census data, Google API points of interest such as Tesco stores, the client's own data and the UK's entire OOH database. We also designed and produced a full bus wrap to kickstart the campaign, photographed alongside London landmarks including Big Ben for PR use, since this was the brand's first UK advertising.
Their International Brand Manager for Europe and Asia reported the brand growing year on year and gaining market share while the category fell 11.6% in value and Cava fell 5.6%.
One Day Agency planned and bought the large format billboard advertising at the centre of UNiDAYS' first ever out-of-home campaign, Ready For Anything, timed for freshers.
Billboards earn their place in a student campaign by giving a brand scale that eye-level formats cannot, so we selected large format roadside sites across five key cities and weighted the buy by student population density. Those sites carried the message on the arterial routes students travel daily, while key stations, shopping malls, bus advertising and digital 6-sheets at student halls built frequency around them.
Awareness and intent outperformed the previous year by 100%, breaking a decline the brand had seen since 2017. UNiDAYS' Global Marketing Director said out-of-home played "a critical role" in their multichannel strategy and that One Day Agency had been "instrumental in helping us achieve such an expansive and cohesive campaign.'‘
Billboard Advertising for UNiDAYS
One Day Agency used large format billboard advertising to launch Visit Jordan's new destination brand, Kingdom of Time, across six European countries and eleven cities in a two week planning window.
Billboards were chosen to build fame for a destination competing against airlines, tour operators and other countries for returning travellers. We booked large format digital billboards on key roads in London and Manchester, including Hammersmith, King's Cross, Mancunian Junction and Trinity Way, then extended the format into Rome and Milan alongside trams, taxis, metro and mall screens.
The campaign delivered 359.5 million estimated impressions across 1,597 screens and sites, 535 of them added value against the 1,062 originally booked. Google Trends showed worldwide search interest in Jordan spiking from the campaign's October start and continuing to climb above pre-campaign levels.
International Advertising for Visit Jordan
One Day Agency planned and delivered the billboard advertising behind Bugaboo's premium visibility campaign across Greater London.
For a premium parenting brand, location relevance matters as much as scale, so we built the plan around maternity wards, hospitals and affluent areas including Westminster, Kensington, Chelsea, Marylebone, St John's Wood and the West End, where estimated weekly footfall runs between 1.2 and 2.5 million. Large format carried the impact: roadside digital 48-sheets, 53 static 6-sheets, 30 roadside digital 6-sheets, six street hubs and a Westminster Bridge takeover using two 48-sheets and a 96-sheet near Big Ben and the London Eye.
The campaign delivered an estimated 15.65 million impressions, with Westminster Bridge alone accounting for 1.75 million. Digital overdelivered throughout, and brand interest in Bugaboo rose around 10% year on year, peaking at a five year high.
Roadside Advertising for Bugaboo
One Day Agency delivered the billboard advertiasing for YouFibre's rebrand to You, a hyperlocal campaign across 25 UK towns and cities built inside three months.
Billboards had to work at postcode level rather than national level, because the job was to turn impressions into sign-ups among newly connected households. We planned more than 1,600 sites across seven media owners, using first party data, third party insights and our own planning platform to pick inventory in immediate proximity to those households. No two towns shared a media mix, and we rotated three creative messages per town to keep local relevance high.
The campaign delivered over 240 million impressions across 1,600 sites at an average CPM of £2.50. It produced the fastest sign-up momentum in the brand's history and its highest ever peak in brand awareness.
Billboards for YouFibre
One Day Agency planned and executed a full Dublin domination in billboard advertising for Takis, the fiery snack brand owned by Grupo Bimbo.
The target was a young demographic, which made total city coverage more valuable than selective placement, so we took every key arterial route into and across Dublin and added the transport formats sitting alongside them. For the month the campaign ran, it was difficult to walk past a pub in the city without also walking past a Takis billboard.
Concentrating the whole budget on one city rather than spreading it thinly is what gave the campaign its intensity, which suited a product sold on exactly that. The results were strong enough that the brand now uses the activation as an internal case study on how to own a single market quickly.
Billboard Advertising for Takis
One Day Agency planned and bought the billboard advertising that took Butternut Box, the online fresh dog food subscription brand, into a new market in Ireland.
Entering a market cold needs both frequency and dimension, so we mapped where the audience actually goes, across retail parks, supermarkets, shopping malls and roadside routes, then built a mix of digital 6-sheets, 96-sheets and digital 96-sheets around those locations. The large formats gave the brand trust and scale, while eye-level and high dwell placements kept the cost per impression efficient.
Because the activation was isolated to one region, we measured it against a control group using Google Trends, organic and paid brand search and direct traffic. Brand awareness rose substantially and subscriptions lifted across Ireland. Their Marketing Manager told us we had done "a smashing job.”
Billboard Advertising for ButternutBox
Latest Billboard Advertising Case Study
Billboard Advertising for
Formula One
For the 2026 Miami Grand Prix, Aston Martin Aramco Formula One Team wanted to build awareness across the host city. One Day Agency planned an outdoor campaign to reach dedicated motorsport fans alongside younger audiences engaging with Formula One through its growing influence on lifestyle and culture.
Large-format digital billboards placed the team along busy Miami roads, reaching drivers and passengers during the build-up to race weekend. These prominent screens gave the campaign scale, bringing Aston Martin Aramco into everyday journeys beyond the circuit.
Wall murals and IKE Network digital 6-sheet screens supported the billboard activity, extending visibility into pedestrian areas. Running from 26 April to 8 May, the combination kept the team present as residents and visitors moved around the city.
The wider outdoor campaign delivered more than 3.84 million confirmed impressions. The featured large-format digital placement contributed 104,704 impressions, exceeding its forecast by 52.7% and strengthening the team’s presence during a key moment on the F1 calendar.
Speak with our billboard advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia