AI Ad Creative
AI Ad Creative Case Studies
One Day Agency produced AI ad creative for Forlax by Mayoly, a market-leading pharmaceutical brand, to increase product awareness and support in-store pharmacy sales across Poland.
We led the full creative process, from concept and copywriting through to AI video production, design and channel-specific execution. AI ad creative was essential here because the brand had very limited existing assets beyond product imagery and illustrations, and we were working inside strict Polish pharmaceutical advertising regulations. We built a modular framework with consistent core elements so messaging and calls to action could be tailored by segment while holding brand identity. The storytelling was metaphor-led, turning everyday discomfort into visual form and contrasting it with moments of relief.
We refreshed the Forlax Adults assets and created new work for Forlax Kids, segmenting to women at different life stages and to parents of toddlers, preschoolers, early school-age children and preteens, delivered across YouTube, paid social, Allegro and GDN.
AI Ad Creative for Forlax
One Day Agency created AI ad creative for the Polish Tourism Organisation, Poland's national tourism board, promoting Warsaw and Gdansk as urban destinations to UK audiences.
We built the key visuals using generative AI with MidJourney, which accelerated the creative process considerably. AI ad creative does come with constraints, and we found the generated city images lacked factual accuracy in street layouts and landmark placements. Because it was important not to mislead people about a real destination, we changed approach rather than publish inaccurate scenes. We created hyper-realistic dioramas built from everyday travel objects instead, each telling a story and sparking imagination without misrepresenting the cities.
A summer hat spotlighted Warsaw's urban beach, a highball cocktail glass stood for Gdansk nightlife, a map invited exploration of Warsaw, and a classic sandal carried the idea of discovery in Gdansk.
AI Ad Creative for Polish Tourism
One Day Agency used AI-assisted visual generation to introduce Airportr, the service that collects luggage from travellers' homes and checks it in with their airline.
The proposition was unfamiliar, so the creative had to explain a service and build trust in it at the same time. We framed it around a human shift rather than logistics: the journey feels lighter the moment you are not managing bags. AI production let us generate the contrasting scenes that argument needs, familiar travel stress against the relief of moving freely, at the volume and speed required for YouTube in-stream, vertical video and display without a conventional shoot.
Video completion rates exceeded 60% and stayed consistent across both solo travellers and families, which showed the clarity held for both audiences. Brand visibility and search interest both grew off the back of it.
AI Ad Creative for Airportr
AI Ad Creative for Dip & Doze
One Day Agency used AI as an enhancement tool for Dip & Doze, the premium sustainable bedding brand, pushing existing product imagery well beyond its original use.
The brand had a spike and fade demand pattern and needed consistent always-on visibility, which means a volume of creative that traditional production cannot sustain economically. We placed the existing products into richer contextual moments that felt immersive and editorial, turning static visuals into dynamic campaign assets. That gave the brand a far broader lifestyle narrative with greater speed and agility, and cut the dependency on extended lead times and incremental production spend.
The campaign delivered a 29% increase in sales and 14% revenue growth, a £3.62 ROAS in the bedding category and a £169 average order value among the core 35 to 44 audience.
Latest AI Ad Creative Case Study
One Day Agency used generative AI to scale the creative for Cinema City, part of the Cineworld Group, where the volume of original assets supplied fell well short of what the campaign needed.
AI closed that gap in two ways. In statics we used it to remove Cineworld-branded elements and replace them with Cinema City equivalents. In video it handled object swaps and turned supplied Cinema City stills into realistic animated scenes. We took particular care with scenes featuring people, because the moment AI footage looks synthetic the credibility goes, so realism was the test every asset had to pass. All messaging was also translated into Polish for the local market.
Year on year the work drove a 6.2% increase in website sessions, 5.2% revenue growth, a 13.3% uplift in key events, and gains of 551% in paid search and 71% in paid social revenue.
AI Ad Creative for Cinema City
Speak with our AI ad creative advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
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