Adshel 6-sheet posters provide brands with a standardised, familiar street-level advertising format, typically measuring 1.8 x 1.2 metres. Those dimensions provide enough space for brand imagery, messaging, and promotional offers while also fitting neatly in bus shelters and other outdoor display casings.

This relatively small format doesn’t mean 6-sheets aren’t impactful, but does make it important for brands to prioritise the most relevant information, ensuring that the message is easy to understand at a glance.

Adshel 6-sheet advertising gives businesses a practical and blank canvas to develop creatives that showcase their message or offer quickly. Their positions in busy public areas means that campaigns need to feature recognisable branching and concise CTAs which stand out in lively city centres or transport routes. 

We often suggest considering how those creatives will look from all angles and distances, ensuring the primary point is completely clear, and that the design works within the dimensions, without appearing overly busy or to have been squeezed in.

Placements for Adshel campaigns can be just as vital as the quality of the promotion itself, because this dictates which demographics might see the ad, and how often. Companies often look at placements close to attractions, shopping areas or stations where their target customers are most likely to be. 

It’s also important to factor in pedestrian activity levels, the localised environment, and the distance between the Adshel and the service, such as picking locations near restaurants or attractions, or targeting areas most frequented by students or tourists.

While the eye-level placement of 6-sheets is often used to promote businesses, products or events in specific areas, they’re also as relevant to local campaigns in specified places as they are to more comprehensive promotions that extend across multiple destinations.

For example, a local business might utilise posters near its premises or within closeby shopping districts, while a brand launching a new product could look at placements across several towns or city centres.

Static Adshel posters can be incorporated into wider out-of-home campaigns alongside digital advertising formats, including digital bus shelter displays. While traditional 6-sheets provide a fixed message for the duration of a campaign, digital formats can support changing creative and time-sensitive messaging.

Brands can also look at multiple options and potential locations based on their budgets and objectives, or take a look at our  guide to Digital Out-of-Home Advertising to see how online and out of home promotions can work together.