3D Animation

3D Animation Case Studies

One Day Agency produced 3D animation for Mylee, the salon-at-home brand famous for its gel nail kits, as part of its tongue-in-cheek winter campaign "Lasts Longer Than Your Ex." ahead of Black Friday.

We handle 3D modelling and animation in house, giving us end-to-end control from concept to final edit. Our 3D animation shows an oversized nail polish bottle spilling across the road outside St Paul's, with a motorcycle and a Mylee branded bus interacting with the spill so viewers genuinely question whether it is a physical install, a real spillage or CGI. A second film has a Mylee bottle roll across Carnaby Street and bump a street sign, revealing another bottle mid-road. Both were cut for social formats and timed to Q4.

The St Paul's video has passed 500,000 views and is one of Mylee's best performing posts. Marketing Director Clare Coughlan wanted "disruptive ads that capture our audience" in the brand's peak season.

3D Animation for Mylee

Full Case Study

3D Billboards

One Day Agency builds 3D anamorphic billboards in house, the format that makes a flat digital screen appear to hold three-dimensional objects by tricking the viewer's perception from a set viewpoint.

These are video ads created in 3D software that play on any LED or video-capable screen, flat, curved or cornered, so depth can be achieved almost anywhere rather than only on a handful of famous sites. Because our 3D animation team works in house, there is no licensing or template arrangement to pay for, which brings the cost to around a tenth of the usual and gives full creative control from modelling through to the finished play-out. Our team has over ten years of 3D modelling experience across brands of all sizes.

Ricardo Seixas, Founder and CEO, says 3D animation "should do more than look impressive", and that handling modelling in house makes ambitious creative possible "across more formats and budgets.”

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Speak with our 3D animation team today.

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.