Mylee
3D CGI Activation to raise awareness in social media.
Mylee, famous for its gel nail kits, was born in 2014 with a focus on creating affordable salon-quality treatments that could be applied by consumers in the comfort of their own homes. Today, the brand is a household name amongst gel polish audiences. We worked with the brand to raise awareness across their social media by using CGI 3D video content that mimicks real-world scenarios.
Services:
3D CGI, 3D Modelling, Video Editing.
3D CGI - St Pauls
Filmed in St Pauls, this creative 3D CGI video edited for social media formats shows an accidental spillage of Mylee’s gel. In the video, their out-of-home campaign can also be seen in passing by bus. This video has now over 500K views on their social media, one of the best performing.
3D CGI - Canarby St
With Canarby as a backdrop, an unsuspected Mylee gel polish bottle rolls over only to bump a street sign and show another bottle in the middle of the street. This 3D CGI video was part of a wider out-of-home campaign and had the focus to raise awareness for the brand in social media during the Q4 shopping season.
