VOD Advertising
Advertise on Sky
Sky Advertising Agency: Advertise on Sky with One Day
Reach families and everyday decision-makers at home
Sky TV is a major presence in the UK entertainment space, with British audiences consuming 16 billion hours of Sky content last year. The platform has also seen continued increases in watching times on Sky Go, a 26% boost in audiences under 35 and 18% growth in female subscribers watching Sky Sports.
The breadth of genres and types of content shown makes Sky a great place for almost any brand to achieve awareness, with premium options to showcase promotions during or alongside news broadcasts, sports tournaments, or during Sky Cinema movie releases.
With a vast range of ad formats, from traditional in-roll ads to precision-targeted AdSmart campaigns, businesses can control who their ads are shown to, during which broadcasts or entertainment series, and when, ensuring they get the returns available from mainstream TV without wasted spending.
The Advantages of Sky Advertising
Inserting brand campaigns into an enormous and premium content portfolio, with the ability to reach as many as 12 million UK households, during high-profile sporting events, film releases or popular series.
The ability to pick and choose when ads are displayed, including during paid performances or added-value entertainment via Sky Cinema, Sky Atlantic, Sky Sports and Sky Showcase.
Sky audiences are typically more engaged with ads that are shown in context with their viewing choices, giving brands a way to position themselves in front of affluent audiences and families who pay for premium content.
Precision targeting ensures Sky ad spending is used efficiently, achieving strong returns through AdSmart campaigns.
Sky Advertising Model
Recent changes and updates to Sky’s marketing options have made it more accessible and flexible for businesses, with options to incorporate ads within streaming services through NOW TV and Sky Glass or promote services through on-demand features like Sky Go.
Conventional linear ads remain available, alongside AdSmart campaigns, which use accurate audience data points to improve the precision of targeting based on a wide array of parameters.
AdSmart enables brands to display varied ads or formats to their selected audience profiles, including viewers watching the same episode or film, thereby augmenting efficiency and eliminating redundant impressions.
Search behaviour monitoring provides brands with increased data to optimise campaigns, utilising search intelligence to display ads at the most relevant time and to viewers most likely to react.
This variety of advertising options allows businesses to select the best options for their budgets, whether through high-profile sponsorships of Premier League or F1 events, or by inserting linear ads into some of the most-watched post-school kids' series.
Types of Sky Ads
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![Linear Sky Advertising]()
Linear Sky Advertising
Traditional Sky campaigns run for a standard 30 seconds during pre-programmed ad breaks, with options to buy airtime during premium viewing slots, based on regional broadcasts, or alongside nationally screened series, with pricing based on CPM, or cost per thousand impressions.
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![Sky Sponsorships]()
Sky Sponsorships
Ideal for businesses looking to make a big impact, Sky's sponsorships encompass specific sporting events, film premieres and releases, as well as exclusive Sky Originals – new movies or series available exclusively on the platform.
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![Product Placements]()
Product Placements
Brands can insert their products or brand imagery into entertainment programming, aligning new releases or specific features with the genre or theme of the content being shown, increasing familiarity and boosting interest.
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![Sky AdSmart Campaigns]()
Sky AdSmart Campaigns
AdSmart enhances the specificity of audience targeting, showing campaigns during on-demand viewing, as short-form creatives, and positioning ads in front of exact demographics or households, making premium slots more accessible even to smaller companies.
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![Sky Digital and On-Demand Ads]()
Sky Digital and On-Demand Ads
On-demand and digital ads are shown to Sky viewers consuming content through catch-up programming, via the Sky Go service, or through NOW TV, an excellent option for brands keen to engage with younger audiences who predominantly watch content on the go.
Who Is Sky Advertising For?
The reach of the platform makes Sky TV advertising suited to any brand working in any sector, although some of the industries and business types that benefit most from geographic targeting include:
Regional brands that use AdSmart to connect with audiences within defined postcode areas, cities or counties, advertising localised services or trades.
Educational or family entertainment providers, which target families with children within a certain age range, attracting interest based on viewing habits or search behaviours.
E-commerce brands, using the reach of Sky to promote offers, sales and discounts, improve nationwide visibility or drive traffic to their websites or social media pages.
There are, of course, also luxury brands that sponsor highly anticipated new movie releases, especially jewellery and automotive businesses, but there remain ample opportunities for other advertisers with a range of budgets.
Why Advertise on Sky?
The introduction of new formats has made Sky advertising significantly more accessible, without needing multi-million pound budgets. This is due to the greater efficiency and targeting AdSmart provides, enabling brands to leverage Sky campaigns from around £3,000 and upward.
Accurate performance measuring shows advertisers how well each Sky campaign or ad variant has been received, and tracks impressions delivered per household, based on reach and frequency.
Excellent returns on advertising investments, especially for SMEs and those new to digital marketing who are using mainstream broadcast ads for the first time.
Aligns brands and products with a familiar and trusted entertainment platform, and allows businesses to feature campaigns during specific events or shows based on their target demographics.
Whether you're looking to capture interest from heavily localised audiences or want to boost awareness in your product range or services, the optimisation options and agile features make Sky TV ads a strong choice that outperforms conventional TV campaigns.
How Can One Day Help?
We have years of experience supporting brands with Sky and other TV broadcast advertising, developing campaigns that combine AdSmart and linear formats, are highly effective, and integrate with on-demand streaming services and high-performance channels.
Our expertise in media buying and planning, combined with access to advanced ad tech, enables our clients to maximise their Sky campaigns and deploy immersive creatives that feel natural and organic, whether on screen or mobile.
Latest Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Motorsports - Experiential OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“The secret to success on Sky lies in collaborating with the advertising specialists, balancing budgets against competition, and tailoring your graphics and creatives to ensure they're flexible enough to reach all your selected household demographics – all while achieving your big-picture goals.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Absolutely, Sky ads are based on CPM, or cost per thousand impressions, which means businesses of any size can consider creating high-impact promotions.
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