VOD Advertising

VOD Advertising Case Studies

One Day Agency delivered VOD advertising for Feather Down Farms, the premium glamping brand, as part of two back-to-back integrated campaigns targeting ABC1 family audiences.

We used Sky VOD advertising to reach affluent families in the living room, at the point in the evening when they are most receptive to holiday planning. We precision-targeted ABC1 families in London and the East, with ads placed in primetime programming including The Rookie. VOD sat alongside roadside OOH near high-index family areas and school zones, bus rears in commuter towns and digital 6-sheets in Waitrose and Tesco, so the same story reached families across the school run, the weekly shop and the evening in front of the TV.

The Sky activity reached 96,145 households at an average frequency of 2.6x, with 91% of views on Smart TVs for cinematic impact at home. Sky VOD ran at a £19.59 CPM, with 12.2 million impressions across the integrated campaign.

VOD Advertising for Feather Down Farms

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VOD Advertising for Raventós Codorníu

One Day Agency delivered VOD advertising for Raventos Codorniu, founded in 1551 and the oldest producer of Spanish Cava, to build awareness and drive supermarket sales through the Q4 2022 shopping season.

We used ITV VOD advertising because it indexes highly against the sparkling wine audience, which skews female in the 25 to 45 core age group. VOD gave us reach and dwell time in the living room, and we balanced it with London Underground formats, supermarket screens, roadside large formats, bus stops, YouTube, display and a full bus wrap. The aim was optimised frequency rather than maximum formats, targeting the same audience over five or more exposures, with placements selected using our proprietary planning tool overlaying census data and supermarket locations.

Their International Brand Manager for Europe and Asia reported that against a category falling 11.6% in value and Cava down 5.6%, the brand grew year on year and increased market share, results "clearly related to the MKT campaigns.”

Full Case Study

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At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.