Taxi Advertising
Taxi Advertising Case Studies
One Day Agency used taxi advertising as part of the European launch of Visit Jordan's new destination brand, Kingdom of Time, planned and delivered in just two weeks across six countries and eleven cities.
We selected taxi advertising because it delivers coverage across premium city-centre journeys, reaching travellers in exactly the affluent urban areas where holiday decisions get made. We ran taxi supersides in London alongside tram wraps, digital malls, digital billboards and bus supersides, so the format worked as part of a wider frequency plan rather than in isolation. Taxis gave Jordan a moving presence through central London streets, complementing the fixed large-format sites at Hammersmith, King's Cross and North London.
The full campaign delivered 359.5 million estimated impressions across 1,597 delivered screens and sites, against an original booking of 1,062, with 535 added-value sites secured on top.
Taxi Advertising for Visit Jordan
One Day Agency delivered taxi advertising for Commerce, formerly BigCommerce, as part of a multi-market European campaign announcing the brand's rebrand across EMEA.
Commerce needed to reach senior eCommerce decision-makers, partners and priority accounts, so we used taxi advertising to create sustained visibility across London's business districts throughout the campaign period rather than only around event dates. We ran branded taxi supersides, which delivered 55,560 taxi journeys and 180 million impressions, and secured overshow across six taxis to extend the activity at no extra cost. Earlier Big Summit activity also used three fully wrapped taxis alongside lamppost banners around Tottenham Stadium, combining practical event transport for priority attendees with branded visibility.
The wider brand launch delivered an estimated 204.7 million OOH impressions across London, Madrid, Milan and Amsterdam. Gurveer Chana, Demand Generation Manager at BigCommerce, said we "met it and exceeded our expectations" on a strict budget.
Taxi Advertising for Commerce
Speak with our taxi advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia