Student Marketing
Student Marketing Case Studies
One Day Agency planned and delivered UNiDAYS' first ever out-of-home campaign, Ready For Anything, a student marketing activation built around freshers. The objective was brand awareness and sign-ups.
Good student marketing rewards frequency, because students converge on the same campuses and commute routes five days a week, so we stacked formats across that daily journey. We put the brand on the London Underground using tube car panels, chosen for high dwell time and commute frequency. We then selected key stations, large format roadside sites, shopping malls and bus advertising across five key cities, and added eye-level digital 6-sheets at student halls and ad bikes at universities. We weighted budget by student population density.
We saw awareness and intent outperform 2021 by 100%, breaking a decline the brand had seen since 2017. Mark Hodson, VP of Marketing at UNiDAYS, said our "unique approach to measuring effectiveness and incrementality is truly exceptional.”
Student Marketing for UNiDAYS
Student Marketing for Student Beans
One Day Agency was asked to drive new subscribers and app installs for Student Beans, the student loyalty network, through student marketing across the whole of the UK during freshers.
Student audiences have predictable commuting behaviour, so planning was straightforward, but we found some university locations had no available media or formats at all. We solved that with digital ad vans, which park or drive anywhere, sit at pedestrian eye level and are unmissable thanks to bright screens. That gave Student Beans a tactical, almost guerrilla presence directly outside the universities that mattered. We then built frequency around it using large formats on key student arterial routes, bus passenger panels and digital 6-sheets at stations.
Effective student marketing shows up in the data, and the brand saw a strong uptick in subscriptions and app installs in the cities and universities where the campaign ran. Their Marketing Manager told us their data team had "definitely seen a great uptick in the targeted cities.”
Speak with our student marketing team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia