Paid Social Advertising
Facebook Advertising
Facebook Advertising Agency: Advertise on Facebook With One Day Agency
Facebook remains the largest and most-used social media channel, with a staggering 3.07 billion monthly active users around the world, and with a 3% uptick in user numbers over the last two years.
As a social media platform used by over 59% of all social media account holders internationally, Facebook offers brands unparalleled access to a hugely diverse range of audiences, demographics, and locations, with added-value features that enable them to target ads based on anything from interests to age.
In its modern guise, Facebook has evolved into a search directory, a platform for community groups, and a top destination for event advertising. It has surpassed its original use as a networking site, creating numerous opportunities for businesses to showcase their offerings to their target audiences.
The Advantages of Facebook Advertising
Facebook ads can be slotted into several places, such as within Stories, Instagram feeds, Reels and Messenger, making great use of the broad-scope Meta ecosystem to ensure brands achieve consistent visibility.
The number of potential targeting options means marketers can be as specific or general as they want, focusing their ads on niche segments or concentrating on certain age groups, locations or audiences with shared interests.
AI models used within Facebook ads optimise campaigns in real-time, boosting engagement or click-throughs based on user reactions, and helping to augment ROI and steer clear of wasted spending.
Facebook Advertising Model
Facebook is, of course, part of Meta, which means brands manage their campaigns through the Meta Ads Manager. This platform offers varied tools to create and monitor campaigns, such as setting performance targets, budgets and picking placements.
Brands start by defining what they want to achieve, such as growth in sales, better lead generation, a higher number of app installs or greater traffic to their websites.
They then define the audiences they want to see their ads, with all sorts of targeting parameters like behaviours, location, age and interests. Marketers can also create lookalike audiences or remarket based on the data they have to hand.
While most campaigns have a set budget from day one, this is flexible. Brands can opt to increase or decrease spending based on performance, or allocate a smaller budget while they’re testing, refining and then scaling their campaigns.
A lot of Facebook advertising is fairly self-service, but this doesn’t mean that it’s easy to achieve sector-leading results! The sheer volume of users and competing ads means our clients make full use of our know-how when it comes to audience segmentation and creative development to achieve outstanding returns, rather than mediocre results.
Types of Facebook Ads
Static Facebook Ads
Image-based ads are a classic and familiar format, presenting viewers with a single image and your text, promotions and offers. The benefit of single-image creatives is that they can be used in Stories or feeds as a quick, budget-friendly way to deliver key messages.
Video Ads
Facebook video ads are more dynamic, enabling marketers to create immersive videos and scripts that tell a story, highlight important features, or serve as an entertaining Reel. Videos are perfect for in-feed advertising and for brands that want to build relationships with their audiences.
Carousel-Style Ads
Carousels enable brands to display up to ten images or videos in one post, allowing users to scroll through each page and for marketers to embed a separate link on each. This style of Facebook advertising is well-suited to product collections or sharing a story-focused campaign with multiple images or videos.
Collection Ads
Collection ads are primarily used by e-commerce brands who want users to click through an item, such as directing them to a full-screen Instant Experience, or taking them to a storefront, product page or lookbook gallery.
Who Is Facebook Advertising For?
The trick to success in Facebook advertising is all about making your creatives stand out from the noise, and developing campaigns that feel consistent, using mobile-optimised designs to ensure advertising looks great on any device.
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Retail and e-commerce businesses that are using Facebook ads to grow sales.
Service-focused organisations that want to improve sign-ups, free trials, or encourage audiences to book an appointment or consultation.
Localised companies that use location-based targeting to showcase their offers or services to people in the specific areas they serve.
B2B brands that use added-value information-sharing, such as advertising webinars, to drive interest and connect with verified leads.
Why Advertise on Facebook?
If you’re keen to increase website traffic, need to boost sales, or want to generate more leads, Facebook advertising is undoubtedly one of the best places to achieve those goals.
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Highly specific targeting functions, with options for brands to scale across markets of any size, locally, nationally and globally.
Options to optimise and manage campaigns in real-time, facilitated by the Meta algorithm.
Flexible budgeting and the ability to use A/B testing tools, maximising returns and reducing the potential for overspending.
Detailed audience insights to show how viewers have reacted, helping with informed decision-making and more strategic advertising.
How Can One Day Help?
One Day provides an end-to-end service, designing and deploying Facebook ad campaigns that drive real-world outcomes. Our all-senior team is uniquely experienced in everything from ad tech to immersive visuals, data analytics and strategic messaging.
We work closely with our clients from idea sharing through to implementation, with a full suite of testing and optimisation services. As your expert Facebook advertising consultant, our role is to ensure your campaigns reflect your brand perfectly and leverage the full potential of Facebook to deliver the results you want.
Media Case Studies.
Read about some of our work and cases ranging from Pay-per-Click, Out-of-Home, Digital Ads, TV Advertising, Paid Social and more.
B2B Lead Generation - PPC, Paid Social and Creative
Pet Food Retailer - Out-of-Home Campaign
Footwear E-Commerce - Paid Social and PPC
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Facebook is probably the most unique advertising space, because it’s got the scale brands need to make a big impact, with the personalisation that enables precise targeting. That means brands design campaigns that aren’t interrupting a viewer’s scrolling but insert their messages into the social media experience.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Absolutely! Although the regular algorithm updates and changes in user trends in recent years have seen some brands focus on up-and-coming social media channels with younger overall user demographics, Facebook is still a powerhouse.
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There's a range of ad formats and objectives, all of which will influence your budget. However, as a rough guide, Facebook ad spend can start from about £5 a day.
