Daniel Scarffe

As a Senior Paid Search Manager, Daniel plans and manage campaigns across the full Google Ads ecosystem, helping ecommerce and lead generation brands achieve sustainable, commercially focused growth. With previous experience at iPensions Group and Maximus, he's developed a measurement-first approach shaped by working in regulated, performance-driven industries. Daniel enjoys digging into data, solving complex tracking challenges and looking beyond the ad platform to improve the wider customer journey. Always curious about what’s next, he's also exploring emerging opportunities such as ChatGPT advertising and the growing role of AI in paid media.