Advertising Formats
6-Sheet Underground Advertising in London
6-Sheet Underground Advertising Across London
Make an Impact with 6-Sheet Tube Advertising
6-sheet Underground advertising is a familiar format across London's Tube network, giving brands the opportunity to reach passengers in busy station environments. Positioned in high-footfall areas such as ticket halls, passageways and concourses, these posters provide a space for creative messaging at key points.
This is often a great format for campaigns focused on brand awareness, product promotions, or encouraging passengers to learn more about a business, available in both static and digital formats.
One Day works with businesses to plan and secure their target Underground advertising placements, helping identify the right locations, compare formats, and develop custom media strategies, while advising on how 6-sheet advertising might work or be combined with other Tube promotional formats.
What Is 6-Sheet Underground Advertising?
A 6-sheet is a portrait-format poster measuring approximately 1.2 metres wide by 1.8 metres high, typically positioned at eye level in busy areas of London Underground stations.
Unlike larger cross-track formats such as 16-sheets and 48-sheets, 6-sheets are designed to reach people at shorter viewing distances, making them ideal for concise promotional messages, strong brand imagery, and campaigns targeting passengers at specific stations or locations.
We can also advise on digital 6-sheets, where brands can use animation, moving creatives and video, or displays that adjust based on different variables. You can find more information about these and other options on our London Underground advertising page.
How Can One Day Agency Help?
Our role is to help brands plan and deliver their Underground ad campaigns, starting with assessing their objectives, advising on the formats and locations we’d recommend, and deciding whether static or digital 6-sheets, or another format, is the best fit.
That support extends across campaigns, with access to media buying and creative planning, campaign production and delivery, whether you want to reach passengers in defined locations or include Tube advertising in a broader out-of-home advertising strategy.
Making 6-Sheet Advertising Work for Your Brand
The appeal of 6-sheet advertising lies in its positioning and flexibility, but choosing the right locations, developing creatives and making other key decisions will all influence how effectively this format supports your campaign.
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![Choosing Locations with High Passenger Visibility]()
Choosing Locations with High Passenger Visibility
While exact locations vary between stations, 6-sheets are often found in areas like ticket halls, entrances and walkways. That means businesses can engage with passengers at different stages of their journeys.
For instance, a commuter-focused campaign might work best in busy transport interchanges, while those concentrated on a local service might need to be in a certain station. One Day can help with this assessment process, with a versatile TfL advertising service we adapt to each brand.
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![Creating Effective Artwork]()
Creating Effective Artwork
6-sheets are portrait, rather than the landscape layout common in Tube advertising, giving brands a canvas to create impactful imagery while ensuring creatives can communicate quickly and be memorable.
Transport for London's advertising and information standards include guidance on poster formats, viewing distances and recommended text sizes, and we can recommend visuals and creatives that are easy to absorb in a limited amount of time.
One benefit of 6-sheets is that advertisers don’t need to choose between static and digital displays and can potentially combine both in one campaign, if it fits their strategy. Subject to availability at each station, conventional 6-sheets are recognisable and familiar, while digital screens have the same dimensions but can incorporate videos, animation or content tailored to times of the day.
As always, the best options will depend on your requirements, and we’d point you to our guide to programmatic out-of-home advertising to help explain how digital outdoor placements can work while being part of a hybrid out-of-home and digital outdoor campaign.
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![Understanding Costs and Campaign Coverage]()
Understanding Costs and Campaign Coverage
Like all Underground promotions, the costs of a 6-sheet display will depend heavily on the specific placement, the station, the dates of your campaign, how long it runs for, and the number of ads you need, while also varying between static and digital posters.
Budgets are an essential consideration, and we can help differentiate between targeted, strategic approaches to make the most of limited budgets, or choosing a broader range of placements to build awareness among different demographics.
For further inspiration, our guide to the benefits of out-of-home advertising looks at the role outdoor media can play in a wider marketing strategy.
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![Combining 6-Sheets with Other Advertising Formats]()
Combining 6-Sheets with Other Advertising Formats
6-sheets can certainly be used as standalone or independent ad features, but they also work well in multi-format campaigns, mixed with larger 12-sheet or cross-track displays, digital screens and in-carriage promotions to ensure passengers have repeat exposure.
It might also be worth considering transport campaigns that incorporate different transit methods, such as using bus advertising alongside Underground promotions to build visibility across local London boroughs.
Our Latest 6-Sheet Underground Projects
See below our selected work in media planning and buying, click or tap to view.
Aston Martin Aramco F1
One Day took over North Greenwich station for Aston Martin with cross-track 48-sheets, escalator panels and 70 formats, reaching 48.8 million impressions.
Bugaboo
One Day delivered a Westminster Bridge takeover for Bugaboo with two 48-sheets and a 96-sheet, alongside digital 48-sheets across London.
BigCommerce
One Day dominated Custom House station for Commerce with XL cross-track hoardings, glass wall panels and ticket gates during eCommerce Expo.
Speak with our planning team today.
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At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia
“6-sheet advertising puts your brand right in the flow of London, reaching passengers at eye level across some of the capital’s busiest stations.”
Ricardo Seixas, Founder and CEO, One Day Agency
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Frequently Asked Questions.
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A 6-sheet is a portrait-format poster displayed in selected London Underground stations, typically in high-footfall areas such as ticket halls, passageways and concourses, where passengers can see them as they move through the station.
A standard 6-sheet poster measures approximately 1.2 metres wide by 1.8 metres high with a portrait layout that provides space for prominent imagery, branding and concise campaign messaging.
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Yes, although this doesn’t apply to every TfL station with 6-sheet placements, there are both printed and digital 6-sheet options available, subject to media inventory.
Digital displays can offer greater creative flexibility, including animated content and the opportunity to adapt messaging during a campaign, such as adjusting visuals based on the weather, the time of day, or local events and festivals.
Explore 6-Sheet Underground Advertising with One Day Agency
6-sheet Underground advertising is a flexible way to reach passengers across London's transport network, with prominent placements in busy stations and the choice of static or digital displays.
If you're considering 6-sheet advertising, you’re welcome to contact One Day Agency to discuss available locations, display options and campaign planning, and our team can help develop an Underground advertising strategy around your brand, audience and objectives.