A ‘sales-focussed’ International Media Agency

Working alongside a media agency provides brands with a comprehensive range of support across all elements of their advertising and marketing, from selecting markets and countries with strong growth opportunities to scale and gain market share, to consulting on localised media regulations and pricing.

One Day can assist with every challenge and nuance that arises in the world of international advertising, from comparing channels to managing budgets and creating cohesive, locally relevant campaigns.

We’re an all-senior global marketing and advertising agency with a full suite of media planning and buying support – which means we provide the strategic insight and expertise you need to make decisions about how, when and where to position your international campaigns.

The standout advantage is that brands work with a single unified team across all phases of their global marketing projects, from initial research and advisory through to creative and design, and on to deployment when campaigns go live.

Whether you already have a target audience you want to engage with or know you need to expand globally but don’t know how to get started, we can help.

There’s zero doubt that international marketing can be complex and difficult, because between any two countries or jurisdictions, brands need to be conscious of:

• Regulations and legislation around digital and outdoor advertising

• Variations in languages, intonations and cultural norms

• Currencies, graphics and use of humour that make sense in each place

• Differences in media consumption and consumer trends between locations

We enable brands to focus on their core business functions while we provide expert input through media planning and execution, ensuring clients understand potential stumbling blocks before they arise.

There’s never one ideal channel for every campaign, brand, or region, because consumers and B2B buyers don’t use the same platforms, consume the same types of media, or respond to the same types of ad placements across countries.

Instead, the starting point is to look at what your overarching goals are, who your core or target audience is, and which markets you want to concentrate your campaigns within – and to work from there to advise on the most strategic opportunities.

In many cases, brands see the greatest returns from mixed-channel campaigns, which deliver repeat exposure through frequent touchpoints, which may include social media, digital, broadcast, and outdoor.

You’re welcome to contact our international media team if you’d like more personalised guidance on the most recommended channels for a specific region, country, or jurisdiction.

There is a balance between localisation, where campaigns are clearly optimised for the local market, language and demographics, and cohesion, where a brand is instantly recognisable in any language or placement – and getting this right is fundamental.

From experience, the ideal is to ensure you have strong, bold and unique branding, value propositions or messaging that differentiate you from your competitors, and that acts as a foundation that ties all the variable elements of your campaigns together.

Localisation does, though, matter, because you need campaigns to be seen and consumed in the relevant language and tone, with accurate translations that clearly communicate, and to consider how logos, graphics and colours have different connotations and meanings around the world.

Embracing diversity while respecting the underpinning branding ensures your cross-cultural campaigns are fully contextual, but don’t lose the essence of what you want your business to be known for.