UK Advertising Experts
Advertise on Heart FM
Advertise on Heart FM with One Day Agency
One Day Agency helps brands reach the UK's largest commercial radio audience through targeted Heart FM advertising across FM, DAB, and digital audio channels. Heart FM is a nationwide commercial radio station owned by Global, reaching 12.7 million weekly listeners across FM, DAB, and the Global Player app.
One Day Agency builds each Heart FM campaign within a broader radio advertising strategy, placing the station at the right point in the funnel: brand awareness, consideration, or response. The team coordinates every stage from initial brief through to campaign measurement, handling strategy, airtime planning, creative production guidance, and booking, so the campaign arrives on air ready to work.
A Heart FM advertising agency, planning campaigns across the UK.
Why advertise on Heart FM?
Heart FM is the UK's most listened-to commercial radio station and a platform with a specific, documented audience profile that is genuinely valuable to a wide range of consumer brands. Reach and quality are both present in the same buy, which is not always the case in commercial radio.
12.7 million people tune into Heart FM each week, making it the largest commercial radio audience in the UK. No other commercial station reaches that scale in a single buy.
59% of Heart's audience is female, 54% are ABC1 adults, and 40% are aged between 25 and 44. This is a professionally active, lifestyle-conscious demographic with significant household purchasing power. It is a profile brands in retail, consumer goods, finance, travel, and lifestyle actively seek.
Radio advertising delivers a return on investment that few channels can match. According to Radiocentre's ROI Multiplier study, brands investing in radio receive an average of £7.70 for every £1 spent, a figure that holds across sectors and campaign objectives.
Heart's reach extends beyond the FM dial. The station's 210 million monthly social impressions and its presence on DAB, smart speakers, and the Global Player app mean a Heart FM campaign can touch listeners across multiple touchpoints, not just during the morning commute.
How One Day Agency plans Heart FM campaigns.
One Day Agency plans and buys Heart FM airtime directly through Global, handling every stage from brief to broadcast. That means audience profiling, daypart selection, airtime negotiation, creative production guidance, and campaign tracking. Brands can run Heart FM as a standalone channel or alongside other media, the starting point is always the objective and the audience, not a prescribed channel mix. One Day Agency has direct access to DAX, Global's programmatic digital audio platform, which extends Heart FM campaigns into smart speakers, the Global Player app, and streaming environments for brands that want to reach Heart listeners beyond the broadcast signal.
The team negotiates and buys airtime directly across Global's network, with access to DAX for the digital audio layer. One Day Agency also guides clients on creative production specific to the Heart audience, ensuring the ad is shaped for the listener, not repurposed from a visual or digital format. The senior practitioner model means the people who plan the campaign are the people who deliver it. For brands considering how podcast advertising or Spotify advertising might complement a Heart FM campaign, One Day Agency plans across all audio formats from a single brief.
Heart FM advertising formats.
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![Heart FM radio airtime spots.]()
Heart FM radio airtime spots.
Standard Heart FM airtime spots are available in 10, 20, 30, 40, and 60 second lengths. Thirty seconds is the industry benchmark and the length that delivers the clearest message for most campaign objectives. Advertisers can buy across the full national Heart FM network or target specific regional FM transmitters, including London 106.2, Heart Yorkshire, Heart West Midlands 100.7, Heart Scotland, and Heart South Wales. Airtime is booked by daypart: breakfast delivers the widest reach, with daytime, drivetime, evenings, and weekends each offering a different audience profile and contact intensity. One Day Agency advises on the daypart mix based on the campaign's objectives and the audience it needs to reach.
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![Heart FM sponsorship.]()
Heart FM sponsorship.
Brands can sponsor specific programmes, dayparts, or content segments across Heart FM. Sponsorship typically includes branded stings placed at the open and close of the sponsored content, plus presenter mentions that create a sustained association between the brand and the listening moment. For brands that want presence rather than pure response, sponsorship builds a consistent relationship with the Heart audience over the duration of the arrangement. Packages are bespoke, structured around the brand's objectives and the available inventory. Contact One Day Agency to discuss what is available across the Heart FM schedule.
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![DAX digital audio advertising.]()
DAX digital audio advertising.
DAX is Global's programmatic digital audio platform, and it is the mechanism through which Heart FM's audience extends into streaming and on-demand environments. Audio ads served through DAX reach listeners on the Global Player app, smart speakers, connected devices, and partner audio platforms, with targeting options that go well beyond what broadcast radio can offer.
DAX campaigns can run in parallel with traditional Heart FM airtime, increasing total reach and frequency while adding precision targeting to the broader broadcast buy. For brands seeking to extend beyond the scheduled broadcast and follow the listener into on-demand and streaming environments, DAX is the most effective route. One Day Agency plans both from a single brief. For more on how audio advertising works across platforms, read our guide to radio advertising.
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![Heart FM events and promotional activity.]()
Heart FM events and promotional activity.
Global runs a promotional and experiential programme through Heart FM's live events operation. Heart Live concerts bring the station's audience together in person, and the Heart Angels promotional teams appear at shopping centres and consumer events across the UK, putting brands directly in front of Heart listeners at high-footfall moments. For advertisers seeking physical presence alongside audio reach, the combination of Heart FM airtime and experiential activity can be coordinated from a single brief. One Day Agency's planning capability means events, out-of-home advertising, and radio can all be planned together without fragmenting the campaign into separate workstreams.
Advertising across the Heart brand family.
"Heart FM" refers to the flagship station, but the Heart brand under Global includes a family of stations that allow advertisers to reach more specific audience segments beyond the core 25–44 profile. Each is available on DAB and through the Global Player app.
Heart 70s: listeners seeking classic tracks from the decade
Heart 80s: one of the most engaged decade-specific audiences in digital radio
Heart 90s, Heart 00s, Heart 10s: decade-targeted stations covering three decades of listeners
Heart Dance: non-stop club classics for a younger, more dance-oriented audience
Heart Love: love songs, attracting a distinctly romantic listening occasion
Heart Musicals: show tunes for theatre and entertainment audiences
Heart Xmas: available seasonally in Q4 for brands with a Christmas advertising window
This sub-brand layer is frequently overlooked in radio planning. It allows brands to refine the audience they are reaching without departing from the Heart brand's trusted, feel-good context. One Day Agency can advise on which combination of flagship and sub-brand activity best suits a campaign's audience objectives. For more detail on what makes radio an effective buy, take a look at our overview of the advantages and disadvantages of radio advertising.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
Meet the Media Planning Team
Klaudia
Business Director
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
"Heart FM gives you something that digital channels rarely can: a captive audience that has chosen to listen. With 12.7 million weekly listeners tuning into the UK's biggest commercial station, the opportunity to build genuine brand recognition is significant. We plan Heart FM campaigns around the listener's day, not just the rate card, because the right message at breakfast sounds very different to the same message at drive time.”
Ricardo Seixas, Founder and CEO, One Day Agency
Frequently Asked Questions.
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Heart FM advertising costs vary depending on whether you are buying regionally or nationally, the length of your ad, the daypart, and the overall weight of the campaign. All packages are bespoke, negotiated based on your objectives, your budget, and the available inventory at the time of booking. For indicative guidance on radio advertising costs more broadly, our guide to how much it costs for a radio advert covers the main cost drivers in detail. Contact One Day Agency for a tailored campaign estimate based on your brief.
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To advertise on Heart FM, you work with an agency or media buyer with access to Global's airtime inventory. One Day Agency manages the full process: strategy, airtime planning, creative production guidance, booking, and campaign tracking, from initial brief to broadcast. The starting point is a conversation about your objectives, your audience, and your budget. Get in touch with the team to begin.
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Heart FM advertising is effective for brands seeking mass reach with a high-quality audience. 12.7 million people tune in each week, and the audience skews strongly toward ABC1 adults, a commercially valuable demographic for brands across retail, consumer goods, finance, and lifestyle. Radio advertising as a channel delivers an average return of £7.70 for every £1 invested, according to Radiocentre's ROI Multiplier study. Heart FM's audience profile concentrates that return on a specific, documented demographic. For more detail on radio's effectiveness as a channel, read our post on the advantages and disadvantages of radio advertising.
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Heart FM operates regional FM transmitters across England, Scotland, and Wales, alongside national coverage on DAB digital radio. Advertisers can buy regional airtime targeted to specific areas, including London, Yorkshire, the West Midlands, Scotland, and South Wales, among others. Regional buying allows brands to concentrate spend in the areas where their customers are located, while national DAB coverage is available for brands with a UK-wide audience. One Day Agency can advise on the right approach, regional, national, or a combination, based on your distribution and audience geography.
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Heart FM offers standard radio airtime spots in 10, 20, 30, 40, and 60 second lengths, as well as programme and daypart sponsorships, competitions, and promotional activity through Global's Heart Angels teams. Brands can also extend their Heart FM investment through DAX, Global's programmatic digital audio platform, which enables targeted audio ads on smart speakers, the Global Player app, and on-demand listening environments. One Day Agency can advise on the right format mix for your objectives.
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You do not need a finished radio ad to begin the process of advertising on Heart FM. One Day Agency provides creative production guidance as part of the planning process, advising on ad length, tone, scripting approach, and the production format most suited to the Heart FM audience. The team works with experienced broadcast audio production partners who understand the technical and creative standards required for commercial radio airtime. Starting from a brief is entirely workable.
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Heart FM airtime refers to scheduled broadcast radio spots placed during specific programmes or dayparts on the FM and DAB signal. DAX is Global's digital audio advertising platform, which serves audio ads programmatically across Heart's streaming channels, smart speakers, the Global Player app, and partner digital audio environments. The two work differently: broadcast airtime delivers scale and the brand-safe environment of a trusted national broadcaster; DAX delivers more granular audience targeting, real-time data, and the ability to follow a listener beyond the broadcast signal into on-demand environments. One Day Agency plans both from a single brief, ensuring the broadcast and digital audio layers work together toward the same campaign objective.
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