Digital Billboards
Digital Billboards Case Studies
One Day Agency used digital billboards for Tangeam, the crypto and hardware wallet brand, as part of a premium out-of-home campaign around Consensus at the Miami Beach Convention Centre.
Crypto conferences are saturated environments, so standard media alone would not have cut through. We led with digital boat advertising, a mobile format carrying large digital screens along Miami's waterfront, and supported it with large-format digital billboards across the city. The boats ran premium routes including the Downtown Bay Route, the Brickell Financial District and the Miami River, reaching delegates and high-value Miami audiences in the beaches, waterfront restaurants, hotels and marinas where they spend time outside the venue. Digital billboards added fixed, high-impact standout on key roads.
Tangem is a retained multi-year client, working with us across recurring brand activations in high-value crypto, fintech and Web3 environments.
Digital Billboards for Tangem
One Day Agency delivered digital billboards for Commerce, formerly BigCommerce, as part of the European rollout announcing its rebrand across EMEA.
Commerce's audience of senior eCommerce decision-makers concentrates around major industry moments, so we planned digital billboards and wider digital OOH around those events rather than relying on always-on awareness. In London the activity included the Leicester Square digital screen for landmark standout, alongside digital ribbons and digital 6-sheets. In Madrid we used digital screens, cinema screens and macro screens across high-footfall metro environments, in Milan metro screen formats, and in Amsterdam digital city network placements. Each market used the formats that performed hardest locally while holding one consistent European message.
The brand launch campaign delivered an estimated 204.7 million OOH impressions across London, Madrid, Milan and Amsterdam through Q3 and Q4 2025.
Digital Billboards for Commerce
One Day Agency used large-format digital billboards to create standout for Visit Jordan's Kingdom of Time launch across six European countries and eleven cities.
Digital was what made a two week planning window survivable. With a multi-million budget to deploy across different media owners, lead times and languages, digital inventory could be booked and changed at a speed static sites cannot match. We took key road positions in London and Manchester, including Hammersmith, King's Cross, Mancunian Junction, Mancunian Tower and Trinity Way, and extended into digital malls at Westfield London, Canary Wharf, the Trafford Centre and Arndale, plus 100 digital metro panels in Paris over 12 weeks.
Total delivery reached 359.5 million estimated impressions across 1,597 screens and sites, including 535 added-value placements against the 1,062 booked. Google Trends showed worldwide search interest in Jordan spiking from launch.
Digital Billboards for Visit Jordan
Digital Billboards for Colt Technologies
One Day Agency used large digital formats to reach a B2B audience for Colt Technologies, the digital infrastructure provider, across Japan, France, Germany, Italy, Poland, Spain, the Netherlands and the UK.
Business decision makers are not reached efficiently by national coverage, so we concentrated the large digital screens in the busy business districts of each key capital, where that audience physically moves between offices and meetings. Digital gave us the flexibility to run one campaign across ten or more countries while adapting which formats carried it in each market, alongside tram wraps, bus stops, tram shelters and building wraps.
Running paper, digital and large formats together let the campaign combine landmark-scale standout with the repetition that B2B consideration needs, as part of a wider programme across the same markets.
Latest Digital Billboard Case Study
One Day Agency used large-format digital screens in Miami for Aston Martin Aramco Formula One Team, a retained multi-year client, ahead of the 2026 Miami Grand Prix.
The brief was to take the team beyond the circuit and into the city, because younger F1 audiences engage through fashion, design, music and culture rather than technical motorsport messaging. Large digital screens gave us premium roadside scale on Miami's key movement corridors, building awareness at speed among drivers, passengers and city traffic, while wall murals handled street-level cultural presence and IKE Network D6 placements added pedestrian repetition.
The campaign ran 26 April to 8 May and delivered 3,844,277 confirmed impressions. The MIA-DG-500 large-format digital placement delivered 104,704 impressions against an estimated 68,571, overdelivering by 52.7%.
Digital Billboards for Aston Martin F1
Speak with our digital billboard team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia