Digital Audio
Digital Audio Case Studies
Digital Audio for Commerce
One Day Agency used digital audio for Commerce, formerly BigCommerce, to extend its European rebrand campaign into longer-attention environments.
Out-of-home delivers scale and standout, but it gives you seconds. Digital audio and podcast sponsorships gave Commerce minutes, letting a B2B SaaS proposition be explained rather than just announced, which matters in a category dominated by Shopify, Adobe Commerce and Salesforce Commerce Cloud. We planned audio around the same industry moments as the rest of the campaign, so senior eCommerce decision-makers heard the brand while commuting and consuming content before, during and after key events.
Digital audio and podcasts ran alongside high-impact OOH, digital OOH, London Underground formats, rail media, taxi advertising and transit media across the UK, Spain, Italy and the Netherlands. The wider launch delivered an estimated 204.7 million OOH impressions across London, Madrid, Milan and Amsterdam in Q3 and Q4 2025.
Audio Ads for Thames Water
One Day Agency used digital audio for Thames Water, working with Copper Consultancy, to raise awareness of a proposed new reservoir and encourage Oxfordshire residents to respond to the public consultation.
A consultation message needs explaining, not just displaying, so digital audio through Spotify let us reach local people during commutes, workouts and wind-down moments when they were available to listen. Audio also reached audiences who do not engage with local press, including younger residents, which mattered for a campaign that needed to reach a broad and diverse local population rather than a single demographic.
Spotify ran alongside TikTok and YouTube for social video, rail 4 and 6-sheets plus rail digital 6-sheets across Oxford rail environments, and local newspaper placements in the Herald Oxfordshire and Oxford Mail with print and e-newsletter distribution. The combination kept the consultation present across travel, trusted local news and listening moments throughout Oxfordshire.
One Day Agency produced the digital audio for Valla, the legal support platform, as part of an integrated Manchester campaign about workplace injustice.
Audio was chosen for the state of mind it reaches rather than the numbers it delivers. We placed ads across Spotify playlists and podcasts tied to business, wellness and productivity themes, catching listeners in moments of reflection and focus, which is when the campaign's central question lands hardest. The sharper line was written specifically for audio: "When work feels wrong, find out why", acknowledging internal doubt and prompting action without a visual to lean on. Sound design was handled in house alongside the YouTube work, so the tonal shift from unease to calm carried across both.
Listeners heard the 10-second audio and acted on it, following the "valla.uk" prompt because it felt like the natural next step rather than a hard call to action.
Digital Audio for Valla
Speak with our digital audio advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia