Paid Social Ads

Domino’s Pizza

Domino’s Pizza is an American multinational pizza restaurant chain founded in 1960. The corporation in headquartered in Michigan, US. In the United Kingdom, Domino’s works through franchises, and in this case, SK Group.

Paid Social Ads - UK wide Freshers Campaign

The 6-week promotional social media campaign launched in Sep 2020 and offered university students free pizza across key locations and timelines with the objective of increasing footfall.

Created, planned and delivered entirely by our team, and leveraging video with motion graphics, creative cross-image carousels and downloadable mobile wallet passes through a mobile landing page, the comprehensive campaign for each of the 16 key locations has its own ad creative including variants for different times of the day to reinforce a more personalised connection and engagement.