Out-of-Home creative focused on simplicity and clarity, using AI-generated imagery to create a premium and calming visual style. Pets were placed at the centre of each execution, supported by soft visual elements such as cloud-like forms to represent calmness and relief. Subtle references to fireworks were included in the background to anchor the creative in its seasonal context.

The layout was structured to balance emotional imagery with product visibility. Clear product shots, key messaging and purchase cues were integrated into the design, ensuring that the creative not only captured attention but also communicated how and where to buy. Promotional messaging was introduced through secondary graphic elements to maintain hierarchy and readability.

Video creative followed a clear narrative structure designed to maximise engagement and communicate the product benefit quickly. Each execution opened with immediate brand identification and a strong seasonal hook, using fireworks alongside a relatable scene of pet distress to capture attention and reflect a situation many owners would recognise. This was reinforced with pet sounds and firework sound effects, helping to create instant emotional impact at the very start of the video. The narrative then moved into the solution, introducing the product with its key benefits and credentials. Visual contrast played an important role here, shifting from anxious, unsettled scenes to calmer, more relaxed outcomes. Each video closed with a direct call to action, making it clear where the product could be purchased and highlighting the active offer. The framework was used across both cat and dog products, enabling efficient production while maintaining a consistent brand presence across formats.