Conference Advertising
Conference Advertising Case Studies
One Day Agency planned a conference activation for Tangem around Consensus, one of the most important crypto and blockchain events, at the Miami Beach Convention Centre.
Conference environments are saturated, with delegates exposed to booths, sponsor branding, side events and competing Web3 messages all week, so we needed a format that worked outside the venue as well as near it. We led with digital boat advertising, large digital screens mounted on vessels running Miami's waterfront routes including the Downtown Bay Route, Brickell Financial District and the Miami River. Miami is a water-led city, so the boats reached delegates and high-value local audiences across beaches, waterfront restaurants, hotels and marinas. We supported it with large-format OOH across the city.
The format gave Tangem novelty, visibility and talkability that standard conference media could not, and Tangem remains a retained multi-year client working with us on recurring activations.
Activation for Tangem
Conference Advertising for Commerce
One Day Agency built conference advertising for Commerce, formerly BigCommerce, around the industry moments where its audience actually gathers.
Commerce's buyers concentrate around major eCommerce events, so event-led media was a more effective route than always-on awareness. We planned the campaign around high-value moments across London, Madrid, Milan and Amsterdam, prioritising inventory close to venues, transport hubs and delegate routes so the brand was present before, during and after each event. The centrepiece was a Custom House station domination timed to eCommerce Expo at ExCeL London, with XL cross-track hoarding, double-sided glass wall panels, ticket gates and digital 6-sheets catching delegates as they arrived.
Booked across 24 and 25 September, the activation secured 14 extra days of overshow and delivered an estimated 1.18 million impacts. Earlier Big Summit work used three fully wrapped taxis and lamppost banners around Tottenham Stadium for priority attendees.
One Day Agency planned and delivered a campaign around EHRA Congress 2026 at the Palais des Congrès de Paris, reaching the doctors, cardiologists, electrophysiologists and researchers attending for Johnson & Johnson MedTech.
Conference audiences are not static, which is the insight the plan turned on. Delegates spend the week moving between the venue, hotels, airports, dinners and the wider city, so alongside the OOH presence we ran Uber Ads on pre-set routes matching those journeys. Dispatch, Enroute and OnTrip video placements reached delegates while they were booking a ride, waiting for pickup and travelling, keeping the VARIPULSE Pro message present outside the congress itself.
Across the four day event the campaign generated 59,264 impressions and 2,078 clicks, activating across 15,000 booked trips and 25,975 completed trips on the selected routes. Their Brand Manager noted we turned a phone call into a live cross-channel international campaign "within 48 hours.”
Event Led Advertising for Johnson & Johnson MedTech
Speak with our conference advertising team today.
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
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Klaudia