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Stop with audiences, media plans or KPI’s: instead start with a concept.
The true potential of digital advertising and the ability to really cut through the noise can only be effectively achieved by blending a concept, story, narrative, creative assets, specifications of ad format and a particular audience that will relate to that piece. And that audience should be based on a specific set of behaviours, tastes, personal choices and not on demographics, postal codes or “personas”.
We’ve been shortlisted!
Our very own MD made it to the Digital City Awards 2020 Shortlist for Digital Leader of the Year alongside some amazingly talented national industry leaders.
Press Release: One Day Agency launches.
One Day Agency will be a “one-stop shop for all things digital marketing” and “aims to break old agency-brand barriers to become a brand’s true digital partner”.
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