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International targeting tips - what is international targeting and how do you do it?
International targeting is more than just pushing your brand beyond borders—it's about making your message resonate wherever it lands. From tailored digital campaigns and market-specific media strategies to Programmatic DOOH and local influencer partnerships, this blog explores how brands can reach and connect with global audiences effectively. As Alex, our Senior Search Lead, says, “Google Ads makes it easy to test, learn, and scale smart.” Dive in for practical tips on how to go global without losing your local edge.
What are the best ways to reach Global Audience?
In a world where audiences are no longer confined by borders, brands need more than just a big budget to go global—they need strategy, cultural understanding, and the right media mix. From precision-targeted digital campaigns to the real-world impact of Programmatic DOOH, media agencies today have unprecedented tools at their fingertips. As our OOH International Specialist Klaudia puts it, “Reaching any part of the globe at any time—and targeting any audience—has become remarkably straightforward.” This blog explores how to make that global reach meaningful, measurable, and magnetic.
What is the simplest way to enter a Foreign Market?
Expanding into a foreign market doesn’t have to mean massive budgets or months of planning. The simplest way? Start with a smart, digital-first strategy—test with paid ads, build trust through influencers, and amplify your presence with bold OOH campaigns. In this guide, One Day Agency unpacks how UK brands can take on the world with integrated marketing—and win.
How to Market Your Business in America: The Essential Guide
Expanding your business to America is an exciting step, but navigating its vast and diverse advertising landscape can be daunting. The good news? Advertising in America is fundamentally no different than marketing anywhere else. The key lies in localisation and understanding the nuances of this unique market.
Europe’s Biggest Billboards
Billboards are a powerful medium for advertising, often serving as landmarks and integrating seamlessly into urban landscapes. While the UK is home to some of Europe’s most iconic digital displays, other countries also showcase remarkable outdoor advertising structures. Here’s a roundup of some of the largest and most notable billboards across Europe.
7 International Marketing Challenges
In this guide, One Day International Marketing Agency discusses the seven most prevalent challenges for businesses working towards a globalisation strategy and why localisation is key to success.
Press Release: One Day Agency launches International campaign for BigCommerce.
The UK advertising and marketing agency has been appointed to raise the e-commerce giant awareness across key cities in Sweden and Denmark.
One Day launches cross-channel campaign across Switzerland for Raventós Codorníu
One Day launches a cross-channel, nationwide Switzerland campaign for Raventós Codorníu
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