Advertising Formats
16-Sheet Tube Advertising
16-Sheet Tube Advertising Across London and the UK
Reach Tube Audiences with 16-Sheet Underground Advertising
One Day collaborates with businesses to plan and secure 16 sheet tube Underground advertising placements, and can help narrow down the formats and locations that will be most suited to your campaign objectives, the profile of your target audience, and your budget.
16-sheet Underground ads are a popular way for brands to reach Tube passengers, with large-format posters at selected stations. They are often shown cross-track, which means passengers waiting can view posters from the platform.
This format gives businesses a balance between visibility and scale, with more room to communicate than smaller station posters, but without commanding the extensive wall space and limited availability of larger 48-sheet and 96-sheet displays.
One Day collaborates with businesses to plan and secure Underground advertising placements, and can help narrow down the formats and locations that will be most suited to your campaign objectives, the profile of your target audience, and your budget.
Understanding 16-Sheet Underground Advertising
A 16-sheet Tube ad is a reasonably large type of ad format found in some London TfL stations, with a landscape layout that provides plenty of space for brand imagery and promotional messaging, often with more visuals than lengthy text.
Compared with smaller in-station posters, 16-sheets have a more prominent and noticeable visual presence, though they're more compact and typically more affordable than the largest Underground ad formats.
Availability and positioning will depend on the stations you’d like to advertise within, and you can compare the different options and formats on our London Underground advertising service page.
How Can One Day Agency Help?
One Day Agency works with businesses to help them make informed decisions about Underground ad campaigns, backed by years of experience in research-based planning, media buying and campaign delivery. Our all-senior in-house team can assist with assessing your objectives, identifying suitable locations and picking formats for your campaign.
We provide end-to-end support, from media planning and buying through to campaign monitoring, ensuring that you have visibility throughout the process, whether you’re planning a focused Tube promotion or want to incorporate Underground placements into a transport advertising initiative.
Getting the Most from a 16-Sheet Tube Campaign
Choosing a poster format is only one element, because the stations you select, the creative you develop and the way your campaign fits into your wider marketing activity will all influence how effectively it communicates with passengers.
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![Finding the Right Station Locations]()
Finding the Right Station Locations
It’s important to define which Underground stations will be relevant to your campaign, because while some will be heavily used by commuters, others serve residential areas, shopping destinations, universities and tourist attractions. That means considering who you want to engage with and where they’re likely to travel, selecting stations and platforms accordingly.
We can, of course, help assess locations against your audience and objectives, taking into account the available advertising placements in each station, or offer advice about how Tube ads work, with more detail via TfL's station and transport information.
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![Making Your Ad Creatives Count]()
Making Your Ad Creatives Count
A 16-sheet gives you room to display strong visual messages, but it’s just as vital that your design works in a fast-moving public transport setting. Passengers often have a short amount of time to look at an ad, so making it clear what you’re saying and what you’d like consumers to remember is key.
This often means reviewing where passengers might be standing, especially for cross-track placements, and confirming whether the most important elements are easily identifiable from this distance. Our guide to dynamic out-of-home creative also provides more insight into how creatives can be adapted to different advertising environments.
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![Working Out Your Media Budget]()
Working Out Your Media Budget
The cost of a 16-sheet Underground campaign will depend on the stations you’d like to be featured in, the dates and duration of your promotion, the number of posters required and the availability of suitable sites.
Your budget will also influence whether it might make more sense to have a smaller number of placements, but in prominent locations, or to spread your campaign across several stations. If you’re thinking of blending static and digital ads, we’d point you towards our information on programmatic out-of-home advertising to see how this might work.
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![Building a Campaign Around Different Formats]()
Building a Campaign Around Different Formats
16-sheets can work as standalone promotions, or as part of a wider Underground advertising campaign, and, depending on your objectives, you might combine smaller station posters, larger cross-track displays or digital screens.
There may also be opportunities to extend your campaign beyond the Tube, using options like bus advertising services to connect with audiences across London, while maintaining consistent campaign messaging.
Our Latest 16 Sheet Projects
See below our selected work in media planning and buying, click or tap to view.
Aston Martin Aramco F1
One Day dominated North Greenwich station for Aston Martin with 70 Underground formats, delivering 48.8 million impressions in two weeks.
BigCommerce
One Day launched Commerce's European rebrand with London Underground cross-track 16-sheets and tube car panels, timed around eCommerce Expo.
Raventós Codorníu
One Day introduced Spanish cava brand Codorníu to the UK with London Underground posters, roadside billboards and a full bus wrap.
Speak with our planning team today.
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At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia
“16-sheet Underground advertising offers a great balance between impact and flexibility. With the right station selection and a strong, simple creative, brands can capture passengers’ attention in a high-visibility environment without needing the budget of the largest Tube formats. It’s about choosing placements that put your message in front of the right audience.”
Ricardo Seixas, Founder and CEO, One Day Agency
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Frequently Asked Questions.
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A 16-sheet is a large-format poster shown at selected London Underground stations, commonly displayed cross-track, facing passengers on the opposite platform with space for prominent imagery, branding and campaign messaging.
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It’s always difficult to give any accurate indication of costs because these vary so much between locations. However, we’d welcome you to get in touch and give us a rough idea of your budget, as this can help us offer independent recommendations.
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The 16-sheet offers a larger advertising surface than smaller poster formats, while taking up less space than the largest 48-sheet and 96-sheet displays, but its cross-track positioning can still give brands a prominent position on selected platforms.
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The format can work well for product launches, brand awareness campaigns, retail promotions, event announcements and new service advertising. It is often considered very useful when a campaign needs a clear visual message and more creative space than smaller posters can provide.
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Yes, like all Tube promotions, static 16-sheet posters can be combined with digital screens and other Underground formats to create a broader campaign, although the most suitable mix might depend on your objectives, audience and budget.
Explore 16-Sheet Underground Advertising with One Day Agency
16-sheet Tube advertising provides brands with a prominent way to communicate across London's Underground network, offering a balance of creative space, visibility and campaign flexibility.
If you’d like to learn more about 16-sheet placements, please contact us here at One Day Agency, and we’ll arrange a good time to discuss locations, campaign requirements and media planning.