Getting real with Know > the > Origin through social media advertising.

Know The Origin is home for the next generation of ethical brands, setting the new standard of sustainability. The aim? To create a platform, build robust sustainable standards, bring together radically transparent brands living up to them and show everyone, every step of how their products are grown and sewn.

We were tasked with creating a series of digital ads to raise awareness of Know > the > Origin’s unique approach to fashion and sustainable living across social media networks, while ultimately driving traffic and online sales via their eCommerce site with digital marketing strategies.

We create unique monthly ad sets that include video, stories and carousel ads, highlighting the hidden price tag of fast fashion and consumerism. In the paid social ads, we showed Know > The > Origin’s standards, and how they’re ethical and sustainable.