Polish Tourism Organisation
Promoting Poland as a destination to UK audience using Generative AI.
The Polish Tourism Organisation (Polska Organizacja Turystyczna - POT) is Poland’s national tourism board operating in the world. Their goal is to promote Poland as a modern attractive destination offering tourists a high standard of choices and entertainment.
Services:
Generative AI, Motion Graphics, Video Editing.
Key Visuals - Generative AI Imagery with MidJourney.
This project involves crafting an AI-generated campaign targeted at promoting Warsaw and Gdansk as urban destinations to UK nationals. AI is an incredible tool that accelerates our creative process; however, it does come with certain constraints. For instance, many of the city images lacked factual accuracy in terms of layouts and landmark placements,. It was important not to give people misleading information. To tackle this challenge, we turned hyper-realistic dioramas fashioned from using everyday objects associated with travel. These dioramas aimed to tell stories, evoke emotions and spark imagination through simple yet evocative imagery.
Warsaw “Hat”
The hat embodies the essence of summer, making it ideal for the upcoming season. Our goal was to spotlight one of Warsaw's unique attractions: its urban beach, thus transforming it into an appealing urban destination for the warmer months.
Gdansk “Glass”
The choice of a highball cocktail glass serves to symbolise Gdansk’s lively nightlife scene and evoke a sense of holiday mode.
Warsaw “Map”
A quintessential travel item, it’s geared towards those eager to explore and serves as an invitation to discover Warsaw and its myriad offerings.
Gdansk “Sandal”
This classic sandal represents the essence of exploration, encouraging individuals to embark on a journey filled with discovery and new experiences in the city of Gdansk.
