Lead Generation with Social Media Campaigns.

Brand

Eco Grants UK understands that heating your home can be quite costly, especially when your boiler breaks down and you have to replace it. The average cost of replacing a broken boiler is £1,800, however, with the help of a heating grant we can help to reduce that cost significantly and provide you with an A-Rated energy efficient boiler which will help to further reduce your monthly energy bills.

Objective & Skills

B2C Lead Generation using Paid Social Ads (Social Media Advertising).

Creative Concept & Art Direction
Video Ads for Facebook & Instagram
Lead Generation Strategies

Challenge & Brief Response

With a lead generation objective, and while EcoGrantsUK’s value proposition is clear, the process can be confusing especially to convey in a social media ad where the user time span is very low. Even though the video format is not the first choice for a CTA-focused campaign, and taking into account budget, we’ve opted to build a cost-effective motion graphic video where we could simply layout the process, steps and added value to the consumer. To maximise engagement and to make sure the message would pass on, we’ve added a professional voice over and subtitles covering all mobile use cases.

See Creative Ads

Results

The brand average cost-per-lead before our campaign was sitting at £15 (and struggling for volume) which on its own is already a strong average for the industry and channel. The average for our campaign was £5 or 66.6% lower and produced hundreds of leads per month.