Ricardo Seixas 06/10/2024 Ricardo Seixas 06/10/2024

What is ROAS? Everything You Need to Know

When investing in advertising campaigns, one of the most critical metrics for assessing performance is Return on Ad Spend or ROAS. It helps marketers understand how effectively their money is being used to generate revenue. Let's dive into what ROAS is, how it works, and why it's so crucial for advertising success.

Ricardo Seixas 13/08/2024 Ricardo Seixas 13/08/2024

What is a Digital Agency? What does a Digital Agency do?

In the fast-paced world of digital marketing, a digital agency is a vital partner for businesses looking to establish or enhance their online presence. A digital agency focuses on leveraging digital channels to help companies connect with their target audience, drive traffic, generate leads, and ultimately increase sales. These agencies offer a wide array of services that encompass all aspects of online marketing, from website development to social media management, and everything in between.

Ricardo Seixas 03/06/2024 Ricardo Seixas 03/06/2024

How Gen Z is active on Pinterest.

In this article, we explore how Gen Z is using Pinterest and how brands can tap into this audience in a meaningful way.

Ricardo Seixas 10/01/2024 Ricardo Seixas 10/01/2024

2024 Predictions: The Future Of Digital Marketing and AI

Regardless of the ongoing debate, one fact is crystal clear – AI is not a passing trend; it's a permanent fixture, and businesses need a forward-thinking strategy to remain competitive.

Ricardo Seixas 04/07/2023 Ricardo Seixas 04/07/2023

Creating Engaging TikTok Content

TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.

Ricardo Seixas 26/06/2023 Ricardo Seixas 26/06/2023

Google Ad Extensions You Should Be Using

Google Ad Extensions are added pieces of information you can use with your search ads.

Ricardo Seixas 12/06/2023 Ricardo Seixas 12/06/2023

Which is better: Klaviyo or Mailchimp?

Klaviyo and Mailchimp are two of the most popular email marketing platforms.

While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform.

Ricardo Seixas 29/05/2023 Ricardo Seixas 29/05/2023

What Are UTMs And How Do I Use Them Effectively?

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Ricardo Seixas 27/03/2023 Ricardo Seixas 27/03/2023

What is ad fatigue and how can you prevent it?

Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.