News, Blog and Socials.
Follow for more on our
social media channels.
How Effective Are Ads on Buses and Bus Shelters?
Whether you’re looking to make an impact with this type of advertising or you’re curious as to how effective it is, this article about Bus Advertising will tell you everything you need to know.
Billboard Sizes And Dimensions: what are the different types of billboard formats?
As a media planning and buying billboard advertising agency, One Day Agency has a vast inventory of billboard formats available to communicate via. Understanding these types and their uses can help you to make an informed decision on which will provide the most value for your campaign. Let’s unwrap together.
What is OLV Advertising?
OLV (Online Video) advertising is a dynamic digital marketing strategy involving the creation and distribution of video ads across the internet. This approach enables brands to connect with audiences in a visually engaging format that caters to the growing trend of online video consumption. Let's explore the key aspects of OLV advertising and why it should be an essential part of your marketing toolkit.
7 International Marketing Challenges (and How to Overcome Them)
In this guide, One Day International Marketing Agency discusses the seven most prevalent challenges for businesses working towards a globalisation strategy and why localisation is key to success.
What are the most effective locations for billboard advertising?
Billboard advertising is a powerful way to reach a broad audience, and its success largely depends on placing it in the right locations. Selecting optimal locations ensures maximum visibility and impact, translating to a higher return on investment. In this blog post, we explore the most effective locations for billboard advertising, supported by insights into available billboard formats, such as digital billboards formats and how they complement these locations. We also highlight how One Day Agency can assist with your advertising campaigns.
5 Stats About Out Of Home Advertising
Out-of-home advertising gives brands public visibility at scale. From high streets and transport hubs to roadside billboards, airports and digital screens, OOH puts brands in front of people as they move through the real world. These five OOH advertising stats show why the channel remains valuable for UK marketers planning brand awareness, footfall and full-funnel campaigns.
How Effective is Billboard Advertising?
Billboard advertising is the use of large-scale digital or print boards to advertise a brand, company, product, service or campaign. Billboards are a part of the out-of-home (OOH) category of advertising and whilst there is expanding excitement around digital advertising, OOH isn’t going anywhere soon with latest full-year industry figures showing UK OOH revenue reached £1.44bn, the highest ever recorded, with digital out-of-home accounting for 67% of annual revenue. In this guide, we take a look at just how effective billboard advertising and the different billboard advertising formats can be and why it should be an important part of your modern advertising strategy.
The Effectiveness of Advertising in the Transport for London (TfL)
In this blog article, we explore why advertising in TfL is considered super effective, focusing on aspects like cost efficiency, diverse advertising formats, campaign cost variability, audience reach, and the critical role of frequency in successful campaigns.
48-Sheet Billboards: Sizes, Dimensions and Everything You Need to Know
The 48-sheet billboard is the most popular billboard size amongst advertisers in the UK. This traditional billboard offers businesses excellent visibility and brand exposure at an affordable cost, as well as a large advertising canvas to place impactful messaging upon.
Europe’s Biggest Billboards
Billboards are a powerful medium for advertising, often serving as landmarks and integrating seamlessly into urban landscapes. While the UK is home to some of Europe’s most iconic digital displays, other countries also showcase remarkable outdoor advertising structures. Here’s a roundup of some of the largest and most notable billboards across Europe.
Explore All of Our Content.
Get in touch!