The key to advertising fashion brands 🗝️ - even in a post-pandemic world
There's no doubt about it. The pandemic has changed the way fashion brands must advertise.
In an incredibly competitive market, brands are working hard to retain customer loyalty and reach new audiences.
Here's how fashion brands can make sure they reign supreme in the competitive post-pandemic market. 👗
How to win in the post-pandemic world
With the post-pandemic landscape uncertain, here are some innovative marketing techniques that all fashion brands should consider to help them win consumer confidence in the post-pandemic world.
1. Blending digital and OOH
It is no secret that in the past 1 to 2 years, retail has suffered. As more and more businesses close stores across the country, it is easy to believe that eCommerce has replaced all other shopping experiences.
However, in-person shopping experiences are far from being a thing of the past.
n fact, now that the world continues to open each day, consumers are eager to return to their favourite stores.
There are simply too many advantages to shopping in-store, such as trying before you buy or even just the experience of going to a clothing store and feeling the fabrics of the clothes.
That being said, brands that blend their online and OOH storefronts by reaping the advantages of both will see great success in the coming years. Whether customers choose to shop online, IRL or both, make sure yours is the first brand they think of.
2. Customer experience
While this is true of all brands - for fashion brands in particular, ensuring that all digital and physical storefronts give customers the best possible experience is essential.
In knowing exactly who your audience and brand are, advertisers can and should adapt storefronts to prioritise the customer experience and to showcase their brand identity.
Whether online or IRL, any customer that visits your storefront should:
1) Recognise instantly that they are in one of your stores
2) Feel positive, comfortable, and encouraged to explore.
3. Influencer marketing
Fashion is without a doubt one sector that achieves incredible success via influencer marketing, and it's no surprise why.
Fashion influencers, one of the biggest types of influencers, work to show how a brand's clothes can be worn in real life, and to what events they could be shown off at.
Many consumers also follow influencers to gain outfit inspiration or to discover new brands to purchase from.
Having the influencer seal of approval means that brands can quickly gain consumer trust.
For fashion brands, influencer marketing is definitely something to consider.
4. Inclusivity
This has definitely been a hot topic over the last few years, but the truth is, inclusive marketing works.
Consumers feel a lot better about purchasing decisions if they can actually envision themselves wearing certain clothes.
For a long time, consumers haven’t been able to see themselves wearing an outfit before purchasing it.
When fashion brands use models with different body types, they encourage people of all shapes and sizes to feel welcome and beautiful.
After all, inspiring everyone to get creative with fashion encourages everyone to get excited about your brand!
When brands prioritise inclusivity, everyone wins.
How do you plan to advertise your fashion brand in the post-pandemic world?
To learn more about Advertising Fashion Brands, get in contact today.
