According to recent research, TikTok users will on average spend about 13.3 hours on TikTok each month. Considering that the platform has over a billion monthly users – that’s a lot of watch hours.

But after transforming the landscape of social media by causing a huge shift towards audio and video-based content, what’s next for TikTok? And more specifically, how can advertisers create successful TikTok marketing campaigns in 2022? Let’s find out!

What is TikTok marketing?

When it comes to marketing yourself, your brand, or your business on TikTok, there are three possible methods:

1.     TikTok advertising

When it comes to paid ads on TikTok, there are plenty of TikTok advertising formats.

Some of the most popular include video ads, which play in the user’s ‘For You’ feed and can run anywhere between 5 and 60 seconds long, or spark ads, which enable brands to boost organic content from other users (typically customers or influencers discussing the brand’s services or products) or content from the brand’s own account.

For managed brands, TikTok also offers other advertising features, such as branded filters that encourage users to interact with a brand.

2.     TikTok influencer marketing

Some of the most popular TikTok influencers regularly attract millions of viewers every day, making them a huge asset for businesses looking to market their products.

But whilst one of TikTok’s most famous components is its hugely successful influencers, smaller, “niche” influencers are also able to help brands reach new audiences.

3.     Creating TikToks

In creating a business account, brands can begin posting creative, organic content that engages and inspires new audiences.

What makes a successful TikTok marketing strategy?

Successful TikTok marketing strategies often test a combination of the above techniques, being flexible enough to adapt to which one/s yield the best results.

They can result in even the most unlikely of products becoming popular.

Whichever techniques that a brand uses, the goal of TikTok marketing should always be to reflect the brand’s identity and to reach new potential customers.

What is the future of TikTok marketing in 2022?

Trends on TikTok have huge power over which products sell and which ones decline in popularity.

Interestingly, many of these products will then become synonymous with the platform.

For example, songs that are popularised by the app aren’t just popular songs, they become “TikTok songs”. 

And in 2021, when a pair of women’s exercise leggings began trending, they became known almost exclusively as “the TikTok leggings”.

Not only does successful TikTok marketing result in more sales or clients for businesses, but it can also elevate a product to be the one deemed best by the platform. For consumers, a product being known as “the TikTok (product)” carries huge weight.

So, in 2022, we expect that more businesses than ever before will trial TikTok ads, content and influencer marketing in their digital marketing campaigns.

What makes a successful TikTok marketing campaign?

Successful TikTok marketing campaigns showcase their brand’s personality to wide audiences and encourage consumers to feel excited about their content and products.

Because of TikTok’s heavy focus on video and connection, brands who create content that feels authentic and establishes a sense of community – through the sharing of fun, organic content, through ads made to reach specific audiences, and through their creative use of influencer marketing – will see huge results in their marketing campaigns.

If you are looking to leverage TikTok marketing campaigns this year, or to take your current TikTok marketing strategy to the next level, get in touch with us at One Day Agency.  

To learn more about TikTok Marketing, get in contact today.